Serbian Startups To Watch In 2024

As we step into 2024, Serbia’s startup scene is buzzing with innovation and creativity.

From smart urban technologies to online marketplaces, Serbian entrepreneurs are not just building businesses; they’re shaping the future.

Here’s a look at 10 Serbian startups that are making waves and deserve your attention.


1. Sportifico: Aspiring Athletes and Coaches’ Social Network


Sportifico - Crunchbase Company Profile & Funding

Sportifico is carving a unique niche as a social network exclusively for aspiring athletes and coaches. It’s more than just a platform; it’s a community where sports professionals can connect, share insights, and access a wealth of resources aimed at career development.

With features tailored to the needs of athletes and coaches, Sportifico allows users to showcase their achievements, follow career progress, and gain valuable advice from seasoned professionals. Its growing popularity highlights the need for specialised networks in niche professional areas, making Sportifico a key player in sports tech innovation.


2. Strawberry Energy: Smart, Green Urban Technologies


Strawberry energy - Crunchbase Company Profile & Funding

Strawberry Energy is at the forefront of developing smart, sustainable urban technologies. Their innovative products, like solar-powered public benches and intelligent urban installations, are not just functional but are designed to seamlessly integrate into urban landscapes.

These technologies offer connectivity, environmental monitoring, and renewable energy sources, enhancing the quality of urban life while promoting sustainability. Strawberry Energy’s commitment to green technology reflects a broader trend towards eco-friendly urban development, positioning them as pioneers in creating smarter, more sustainable cities for the future.


3. Charge&GO: Electric Vehicle Charging Platform


ChargeGo | Prva digitalna platforma za punjenje elektrovozila


Charge&GO is revolutionising the electric vehicle (EV) industry with its innovative charging platform and mobile app. Based in Belgrade, this startup addresses a critical aspect of EV ownership – efficient and accessible charging.

Its platform connects EV drivers, charging station owners, and operators, simplifying the entire process from scheduling to payment. Charge&GO’s user-friendly approach, combined with robust technology, is key to its growing popularity. With significant backing from Serbia’s Innovation Fund, Charge&GO is not just a business; it’s a vital component in the global shift towards sustainable transportation.


4. FishingBooker: Online Fishing Charter Bookings



FishingBooker is revolutionising the way anglers plan their fishing adventures. This online platform simplifies the process of booking fishing charters, offering a wide range of options to suit different preferences and skill levels.

Whether you’re a seasoned angler or a beginner, FishingBooker provides an easy, efficient way to find and book the perfect fishing trip. The platform’s intuitive design and user-friendly interface make it a go-to resource for fishing enthusiasts worldwide. By streamlining the booking process, FishingBooker is not only enhancing the fishing experience but also supporting charter businesses globally.


5. Phytonet: Innovative Oral Candidiasis Treatment


Home - PHYTONET – Distribution & Consulting

Phytonet, a Belgrade-based medtech startup, is pioneering a novel solution for the treatment of oral candidiasis. Leveraging advanced research and technology, Phytonet offers an effective and user-friendly treatment option for this common yet often challenging condition. Their innovative approach is a significant advancement in the field of oral health, providing relief and comfort to patients worldwide.

The international presence of Phytonet, with offices in the Philippines and South Korea, shows its global impact and the universal need for improved oral health solutions. This startup is a testament to Serbia’s growing influence in the global healthcare technology sector.



6. Uradi-zaradi: Real-World Task Outsourcing Marketplace


Uradi-zaradi - Crunchbase Company Profile & Funding

Uradi-zaradi is transforming the gig economy with its innovative online marketplace for real-world task outsourcing. This platform connects individuals seeking assistance with everyday tasks with those who have the skills and time to help.

From simple errands to more complex jobs, Uradi-zaradi makes it easy to find reliable help. This service not only provides convenience for users but also opens up flexible work opportunities for people looking to earn extra income. As a hub for task-based services, Uradi-zaradi is fostering a community of mutual support, making it a standout in the burgeoning sharing economy.


7. Beehold: Digital Beehive Inspection Solutions



Beehold is revolutionising beekeeping with its cutting-edge digital beehive inspection solutions. Utilising sensors and AI technology, Beehold provides beekeepers with real-time data on hive conditions, including alerts for potential issues and AI-assisted recommendations for optimal beekeeping practices. This technology not only enhances the efficiency and productivity of beekeeping but also contributes to the health and sustainability of bee populations.

With its innovative approach, Beehold is addressing critical challenges in apiculture, offering a modern solution to traditional beekeeping methods. This Serbian startup’s success reflects a growing trend towards the digitisation and modernisation of agriculture.


8. Cinesseum: Online Simultaneous Movie Theatre


Media Center - Cinesseum

Cinesseum is redefining movie-watching by offering the latest films online at the same time as their theatrical releases. This online simultaneous movie theatre brings the excitement of new movie releases directly to viewers’ homes, providing a convenient and accessible alternative to traditional cinema-going.

Cinesseum’s innovative approach caters to the evolving preferences of movie enthusiasts, blending the excitement of new releases with the comfort of home viewing. By breaking down the barriers between cinemas and home entertainment, Cinesseum is setting new standards in the film distribution and consumption landscape.


9. How Nice Is…?: Global Niceness Mapping Platform


How Nice Is…? is embarking on an ambitious journey to map the world based on a unique concept: Niceness. This global mapping platform aims to provide a fresh perspective on locations worldwide, focusing on positive attributes and experiences.

By emphasising niceness, the platform encourages users to discover and share the best aspects of different places, fostering a sense of community and positivity. This innovative approach to mapping stands out in the travel and tourism sector, offering an alternative to traditional rating systems and highlighting the power of positive experiences in shaping our perception of the world.


10 Price2Spy: E-commerce Price Monitoring Tool


Price2Spy® – Competitor price monitoring

Price2Spy is a powerful tool designed to help eCommerce professionals monitor and analyse competitor pricing strategies. This advanced price comparison and monitoring platform enables businesses to keep tabs on market trends, adjust their pricing strategies accordingly, and maintain a competitive edge.

Price2Spy’s user-friendly interface and robust analytical capabilities make it an essential tool for online retailers, helping them to respond quickly to market changes and optimise their pricing. By providing valuable insights into competitor pricing, Price2Spy plays a crucial role in the dynamic and competitive world of e-commerce.


The Serbian startup ecosystem in 2024 is a vibrant mix of innovation, ambition, and practical solutions.

These 10 startups are just the tip of the iceberg, showcasing the country’s potential in various sectors. Keep an eye on these trailblazers as they continue to grow and impact both the local and global markets.