Subscription box and app Pleasy Play combines tech and wellness to improve intimacy
Sexual wellness brand Pleasy Play has won first place at the 2021 Wolves Summit pitch contest, an event that brought together over 1000 start-ups and offered the top 100 tech game-changers the opportunity to pitch.
Wolves Summit is the largest tech conference in Central and Eastern Europe, connecting investors and industry leaders from around the world. Pleasy Play is the first sex-tech company to win the award at Start Up Pitching Contest at the event, which took place 19-22 October, in front of a jury made up of experts from Microsoft, Deloitte and venture capital professionals.
As a company at the forefront of the sex-tech industry, Pleasy Play pitched its innovative app and subscription box combination, with great success, to a number of potential investors, corporations and an international audience. The win has positioned Pleasy Play as a key player in not only the sex-tech industry, but the entire tech sector. Competition for the top spot included start-ups Kinderpedia and Emailtree AI.
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Pleasy Play was founded by Mikaela Silva in 2019, after noticing that many of her married friends felt unsatisfied with their lack of intimacy. Recognising that communication about sex was missing from many of her friends relationships and that tech’s central role in day-to-day communication could be translated to the bedroom, Mikaela, a happily married mother of two, set up Pleasy Play to help couples re-connect and communicate.
The judges’ recognition of the importance of intimacy, sexual wellness and the role of tech in improving this is game-changing for both Pleasy Play and the sex-tech sector, whilst tech giants including Google and Facebook have continued to place roadblocks, investors are now realising the potential of tech in the sexual wellness space.
Founder Mikaela Silva said “The team at Pleasy Play are honored to be recognised with first place at the Wolves Summit. We are delighted that our commitment to improving sex-tech has paid off and that our ambition for Pleasy Play is being realised. Winning has shown how important intimacy is for couples and that there is space for a start-up like ours to help reignite the passion and provide some well-deserved fun to couples through blending technology and wellness.
To be recognised also proves to our investors from the past Pre-Seed round and the current Seed round that the Sexual Wellness space is one to watch. Our mission is to become the leading brand in sexual wellness for couples intimacy, and make the sector mainstream.”