New research suggests that half of consumers want to see hospitality adopt more tech to tackle climate change.
Demand for Hospitality Tech
Consumers across the UK are calling on hospitality venues to utilise technology to reduce their environmental footprint, with 49% admitting they think it’s important for businesses in the sector to adopt more technology to reduce energy usage.
The nationwide study of more than 2,000 consumers, which was commissioned by ePOS Hybrid, also revealed 23% of consumers are excited about more energy-efficient/sustainable dining environments, echoing the need for venues to be utilising technologies like IoT (Internet of Things) to reduce their carbon footprint. IoT is a network of internet-connected physical devices with the ability to collect and transfer data over a wireless network.
Greater Safety, Efficiency & Connectivity
The survey also revealed consumers would like to see this technology help improve safety, drive greater efficiency and advance connectivity within venues. In fact, 43% admitted they would feel safer if venues implemented more technology into security checks such as facial recognition, detecting suspicious behaviours and managing crowds effectively. While 46% prefer contactless ordering and would like businesses across the industry to continue adopting this and 40% would like to see more venues adopting technology to improve efficiency and deliver a more seamless experience.
Andrew Gibbon, head of growth at ePOS Hybrid, commented: “It’s becoming increasingly important for businesses to reduce their environmental footprint as consumers become more purpose-driven and opt to buy from operators who align with their personal values from a sustainability standpoint.
“Not only has IoT been incredibly beneficial in enabling businesses across the hospitality sector to create more sustainable dining environments by reducing their energy usage, but we’ve also seen some venues adopt this technology to create safer spaces for their patrons. The benefits of this technology really are endless, also improving overall operations due to greater connectivity, in turn enhancing the guest experience.”
Andrew concludes: “As IoT technology has enhanced significantly in recent years. It really is paving the way for businesses across the hospitality sector to make considerable improvements to everything from the customer experience to doing their bit in working towards the Government’s net-zero target of reducing emissions by 80% by 2050.”