Strong Roots is the Irish tech company revolutionising the frozen food sector with natural health foods. The company recently announced that it’s raised $18.3 million in series A funding led by New York-based private equity firm Goode Partners.
Strong Root’s CEO, Samuel Dennigan, said the funding would ensure Strong Roots’ global expansion, particularly in the U.S.
“Consumers globally are more educated than ever about harnessing the nutritional benefits and delicious taste of plant-based foods and are looking for high-quality options that are convenient to prepare. We’re excited to bring our unique, plant-based products to people across the U.S.,” said Dennigan.
Since the company was founded in 2015, Strong Roots has been growing it’s range of plant-based products. The range now includes root vegetables, veggie burgers, cauliflower hash browns, oven-baked sweet potato fries, roasted beetroot wedges, and kale and quinoa burgers.
All Strong Root’s products are vegan friendly, have not been genetically modified, and are made without using artificial flavours or trans fats.
Strong Roots now claims to have the fastest-growing food and beverage brand in the U.K.. The company’s products are now stocked by Tesco, Asda, Sainsbury’s, and Marks & Spencer.
As well as huge U.K. success, Strong Roots has also had success in the U.S. and is now available in over 4,000 stores worldwide in countries like Ireland, Singapore, Iceland, the United Arab Emirates, Bahrain, and Qatar.
“We are very excited about establishing this partnership with Sam Dennigan, the Company’s Founder and CEO,” said Goode partner Dan Bonoff.
“Sam is an extremely talented and passionate entrepreneur who has created a truly differentiated brand and line of delicious plant-based food products. We could not be more proud to be partnering with Sam and the Strong Roots team to help fuel the next stage of its growth story. In an impressively short amount of time, Sam has built an exciting brand that resonates with consumers’ increasing preferences towards healthful and environmentally sustainable foods.”