In the realm of art and music, AI is pushing the boundaries of artistic expression.
With its ability to generate unique creations, analyse artistic styles, and augment human creativity, AI is redefining what it means to be an artist.
From AI-generated paintings to algorithmic compositions, we asked the experts to talk to us about the intersection of creativity and machine intelligence.
Here’s what they had to say…
Our Experts
- Aaron Horn, Grammy Nominated Music Producer
- Ashley Hewson, CEO at Serif
- Sabba Keynejad, CEO & Founder at VEED
- Paul Sampson, CEO at Lickd
Aaron Horn, Grammy Nominated Music Producer
“AI is creeping into all corners of the music business from modern AI covers of old songs, replacement vocal bots , and generative musical programs. AI is becoming a conversation topic with musicians and the industry at large. Conversations regarding the effects of these new technologies on the of jobs in the music business are on everyone’s lips and minds. We know this has happened in the past with DJs replacing bands and playlists replacing DJs, lime-wire and downloading music changing the landscape of the music industry.
“Definitely for generic generative music for picture or video / content production. There has been an explosion of AI created backing tracks and instrumentals, low-cost, limitless and promotable , how could any person compete with limitless revisions and styles. How many actual jobs will be taken versus how many be created by the Ai technology is still unclear. We must remember the uk musicians union tried to ban drum machines and sequences in 1984, due to the fear of jobs being lost to these new technologies, which led to so much more music and culture that was imagined at the time. I hope that AI will to expand the creators and musicians, pallet and canvas, changing and adding new abilities and horizons to be achieved working together in the future.”
Ashley Hewson, CEO at Serif
“The increased use of AI to create realistic images and designs from scratch, has intensified the profound impact it could have on the UK creative industry, and design in particular. The size of AI’s potential is so large that trying to work around it is currently beyond anyone in the industry’s reach. I really do think AI has the potential to be a creativity killer.
“The development of AI tools has moved so fast and taken some of us a little by surprise at how quickly and effective applications like ChatGPT are. A year ago, I saw it was coming, but thought that it would be 10 years before it was even close to being a threat to creative professions. If we begin to rely heavily on technology where does it leave creative fulfilment or appreciation for creative talents? People’s creative prowess and the ability to create eye-catching visuals could be changed forever.
“There is AI technology we can incorporate into our products to make people’s work more seamless, but there is nothing we plan to change that will take creativity away from a human. We believe that creativity has to be human.
“If AI continues to develop at this pace, there could come a time where we have to differentiate that things are human-made. It could become the new social cause for full transparency and trustworthiness. Just like beauty products state they aren’t tested on animals or cleaning products claim they are environmentally-friendly – designs, images and videos might need to lay claim that they’ve been created at the hands of a human for people to trust what they are buying into.”
Sabba Keynejad, CEO & Founder at VEED
“With any new technology, people fear it. When the printing press came, people thought that books were going to ruin the world, it was the same with television. There are people who are terrified of AI, and how it might take their jobs or spread disinformation. Whether it’s creating assets for marketing channels or video content for broader business purposes, AI isn’t going to replace filmmaking – it’s just something that can help you get to the final result much faster. Similar to auto-correct on your device, AI doesn’t remove the need for writers, but it sure helps everyone write faster.
“The human element is incredibly important in all aspects of content creation, as it is ultimately the deciding factor that determines the output. We are the guidance and inspiration that AI needs to produce the end result. While there is an exciting newness to AI generated content and it should be used to speed up the creation process, it can’t replace the magic of sharing an idea with their colleagues in real time or a real person telling their unfiltered story to a camera.”
Paul Sampson, CEO at Lickd
“There’s various ways that AI will impact music. It’s something we’re following closely and it would be foolish for anyone to suggest that any part of the music industry isn’t already seeing some element of business being affected directly by AI. So far we’ve seen AI generated songs, well known songs of one artist being sung in the AI voice of another, and the fact that chords and melodies can be created by simply inputting into an AI, and we’re always expecting more.
“The uptake of AI in music creation won’t be instant, but at some point, creators will become of faith with smart tools that allow them to generate music through these new means for use in videos. Although, once created, that music will still need to be licensed, and there will be commercial models that give users access to the tools and/or licensing opportunities for the music created by said tool.
“In the metaverse, there will be music collaboration spaces and music production event areas or venues. Generative AI is useful for creating ‘music stems’, and building a sort of catalogue of music elements that can then be used by people collaboratively to start making an entire song – something that was not happening in the past.
“An AI can continuously keep churning out new beats and new melodies and new riffs and new instrumental sounds, and people will get together to create music on the fly, and that will require AI generative tools at some scale. I think you’ll see things like musical skins, where Avatars might want their own soundtrack or music identifier. How do I know someone entered the room? Well, I just heard their music handle to signify they’re here. Like boxers have ring walks, there’ll be a version of that somewhere in the metaverse.
“We know that there are music metaverses and venues, and metaverse platforms based around music creation already, and there are others on the way. A good example of this is Pixelynx, Deadmau5’s music based metaverse platform. He founded the platform, one that was completely based around the music, but then was acquired by Animoca Brands, a brand with a broad portfolio of web3, blockchain and traditional games, which is a huge web3 holding company, so from launch to exit, Deadmau5 did very well out of the partnership.”
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