Turkish Startups To Watch In 2024

The Turkish startup scene is bright with innovation, blending unique business ideas with cutting-edge technology.

In 2024, these ten startups from Türkiye are not just transforming their respective industries; they’re setting trends globally. Let’s dive into what makes each of them stand out.


1. Gardrops: Revolutionising Pre-Loved Fashion


Gardrops - Apps on Google Play

Gardrops is pioneering sustainable fashion in Türkiye by creating the largest marketplace for pre-loved clothing. Their platform offers an eco-friendly alternative to fast fashion, encouraging consumers to recycle and reuse garments.

By connecting sellers of gently used clothes with eco-conscious buyers, Gardrops facilitates a circular fashion economy. This not only reduces waste but also offers affordable, high-quality fashion options. Their user-friendly interface and commitment to environmental sustainability have made them a popular choice among those looking to make a positive impact through their fashion choices.


2. Fazla Gida: Food Waste Reduction


Meet Fazla Gıda, a startup that is making a difference — The Internet of Cargo The IoT Transformation Company


Fazla Gida is tackling one of the most pressing environmental issues – food waste. Their innovative technology aims to reduce surplus food by connecting businesses with excess food to those in need. This not only helps in minimising waste but also addresses food scarcity issues. Fazla Gida’s approach includes an intuitive platform that makes redistribution efficient and effective.

They have become a key player in promoting sustainable food practices in Türkiye, working towards a future where food waste is significantly reduced, and surplus food is utilised effectively to benefit society and the environment.


3. Nanomik Biotechnology: Advancing Biofungicides


Nanomik Biotechnology | LinkedIn

Nanomik Biotechnology is at the forefront of agricultural innovation with its development of next-generation biofungicides. These biofungicides are designed to extend the shelf life of fresh produce, reducing food waste and enhancing the sustainability of the agricultural sector. By focusing on natural, eco-friendly solutions, Nanomik is addressing the global challenge of feeding a growing population without harming the environment.

Their products offer an effective alternative to traditional chemical pesticides, promoting healthier crop production and reducing the ecological footprint of agriculture. Nanomik’s cutting-edge technology is setting new standards in biologically-based plant protection.


4. Edulegal: Legal E-Learning Innovators


Edulegal - Crunchbase Company Profile & Funding

Edulegal is transforming the landscape of legal education through its innovative e-learning platform. This Turkish startup has created a marketplace that makes legal learning accessible and engaging for everyone, from legal professionals to curious learners.

Their comprehensive courses, taught by experienced legal practitioners, cover a wide range of topics, making complex legal concepts understandable and applicable. Edulegal’s approach to digital learning is breaking down barriers in legal education, offering flexibility and convenience, and opening up opportunities for lifelong learning in the field of law.


5. Yemeksepeti: Pioneering Online Food Ordering


File:Yemeksepeti logo.svg - Wikipedia

Yemeksepeti has revolutionised the food delivery industry in Türkiye by being the first platform to offer online food ordering. It connects customers with a vast array of restaurants, offering a diverse range of cuisines at their fingertips.

This innovative service streamlines the ordering process, making it quick, easy, and reliable. Yemeksepeti’s impact goes beyond convenience; it’s supporting local restaurants by providing them with a wider customer base and digital presence. Their commitment to enhancing customer experience and restaurant reach has made Yemeksepeti a leading figure in the food delivery sector.



6. Mutlubiev.com: Reinventing Cleaning Services


Mutlubiev Profesyonel Uygulama - Google Play वरील अ‍ॅप्स

Mutlubiev.com is redefining the cleaning service industry in Türkiye with its online platform. It seamlessly connects customers with trusted, professional cleaning services, providing a convenient solution for busy lifestyles.

The platform ensures quality and reliability, offering a hassle-free way to book and manage cleaning appointments. Mutlubiev.com’s commitment to customer satisfaction and high standards of service has transformed how people view and access cleaning services. Their innovative approach is not just about cleanliness; it’s about providing peace of mind and time-saving solutions to their customers.


7. Piri Guide: Transforming Travel Experiences


Piri Guide – Your personal travel guide

Piri Guide is changing the way people travel with its innovative self-guided audio tour software. This Turkish startup has crafted a unique platform that offers travelers immersive and informative audio guides at their fingertips.

With Piri Guide, explorers can enjoy the insights and stories of local experts, enhancing their understanding and experience of different destinations. The app’s convenience and rich content make it a must-have for tourists seeking a more personal and deeper exploration of new places. Piri Guide’s approach to travel is not just about sightseeing; it’s about creating memorable, insightful journeys.


8. Smarttaxi: Elevating Taxi Rides


Ali Olcer - Co-Founder - Smarttaxi Media GmbH | LinkedIn

Smarttaxi is reinventing the taxi experience in Türkiye with its cutting-edge multimedia platform. This startup is turning ordinary taxi rides into enjoyable, interactive journeys by offering passengers engaging content and digital services. For advertisers, Smarttaxi presents a unique opportunity to reach their target audience in a captive setting.

The platform enhances passenger experience with entertainment and information, making every ride more than just a commute. Smarttaxi’s innovative use of technology in transportation is not only improving the way people travel but is also opening new avenues for digital advertising and entertainment.


9. Zet: Showcasing Unique Artisanal Creations


ZET - Crunchbase Company Profile & Funding

Zet stands out in the Turkish e-commerce space as an exclusive marketplace for unique, handmade items from independent artists, designers, and small businesses. This platform celebrates the creativity and craftsmanship of local artisans, offering a wide range of one-of-a-kind products. From bespoke jewelry to custom home decor, Zet connects consumers with the rich tapestry of Turkish artistry.

This initiative not only supports small businesses and artists but also provides customers with access to distinctive, high-quality goods that reflect the cultural heritage and modern creativity of Türkiye.


10. Draganfly: Pioneering in Aerial Innovation


Draganfly - UAV & Drone Hardware and Software Innovation for 20+ Years

Draganfly is at the forefront of aerial innovation, developing cutting-edge airframes for flying cars, jet-packs, and delivery drones. This Turkish startup is pushing the boundaries of air mobility with its advanced designs and focus on both physical prototyping and patenting. Their commitment to creating versatile, efficient, and safe aerial vehicles positions them as pioneers in a rapidly evolving sector.

Draganfly’s work promises to transform personal and commercial transportation, offering a glimpse into a future where air mobility is integrated into daily life, enhancing connectivity and accessibility.


As 2024 unfolds, these Turkish startups are not just thriving locally but are also gaining international recognition for their innovative solutions and business models. Keep an eye on these trailblazers as they continue to redefine their industries and impact the global market.