UK Users Can Now Use Google’s AI Try-On Feature

Google has brought its virtual apparel try on tool to the UK and India ahead of the festive shopping rush. The company announced that shoppers can now upload a photo of themselves and see how clothing looks on their own body without stepping into a changing room. The timing links to a period when people buy gifts and outfits in high numbers, which increases the need for quicker decisions online.

The tool covers tops, bottoms, dresses, jackets and shoes. It sits on billions of product listings on Google and works through a small icon that signals when the feature is available. Google said people can upload one clear, full length image taken in good lighting to see how clothes sit on their shape. The company said this brings a fitting room feeling to anyone holding a phone.

The feature first launched in the US. Google said it has helped people judge clothing in a way that feels more personal than scrolling through static pictures. The expansion to the UK and India brings the same experience to shoppers who search for outfits every day on Google.

How Does The Tool Work?

 
Google said the try on tool runs on its custom fashion model. The company said this model reads the human body and the small details of different fabrics. It reads how cotton, wool, denim and other materials fold and stretch. It also reads how those fabrics sit on different bodies from one single uploaded photo.

Google said this lets people decide whether a piece of clothing suits them before paying for it. The model builds a lifelike image that shows how jackets hang, how dresses fall and how shoes look with the rest of the outfit in the photo. This helps remove the guesswork that comes from shopping online.

Shoppers only need to look for the “try it on” icon on eligible listings. Once the image uploads, the screen shows a clear picture of the item on the shopper. People can try many items in a short time without moving through long queues or crowded shops.
 

What Impact Has The Tool Had So Far?

 
Google said people shop more than one billion times a day across its services. It also said its Shopping Graph holds more than 50 billion product listings. The company believes the sheer scale of searches makes the try on tool useful, as shoppers often want quicker judgement on fit and style when faced with so many choices.

In the US, research from Google found that 70% of users who tried the tool said it made their shopping experience fun. The company said people have also shared their virtual looks far more than standard listings. This behaviour has created a new social trend where shoppers enjoy showing friends how clothes look on them before buying.

The rise in sharing has brought extra traffic to the products that support the tool. Google said this strengthens the connection between shoppers and clothing brands that appear on the platform.

What Are Shoppers Expected To Gain?

 
Google said the tool helps people try clothes in a setting that feels comfortable. They can test colours, shapes and cuts without feeling rushed. They can also send images to friends for second opinions, which often happens during in store browsing.

Google said the feature also helps people avoid wrong purchases. Seeing how clothes sit on their own body gives them clearer judgement than looking at models who may not share their shape. This could help cut down the number of returns and save time during a busy shopping season.

The company said the aim is to bring a real fitting room feel onto the screen, giving shoppers in the UK and India a practical way to shop during a hectic festive period.