The UK job market has become harder, but interest in tech careers keeps growing. New research from Fasthosts, using search data from Semrush, gives a picture of how Britons are spending time and money on online learning. The numbers show a country leaning into digital skills, creative training and data work as people try to protect their careers.
The research looks at how often people search for courses online. Each search gives a snapshot of interest in different careers and skills.
What Careers Are People Training For In The UK?
Fasthosts and Semrush data place IT careers at the top. The term “IT course” receives 72,900 searches each month, according to Semrush. This makes IT the most searched career-linked training area in the data.
Digital marketing sits close behind, with 68,420 monthly searches for related courses. Project management courses reach 62,210 searches per month. These search volumes come from Semrush and were analysed through Fasthosts research.
Creative careers bring large learning demand. Graphic design courses attract 34,190 searches a month. UX design courses reach 23,710 monthly searches. Web design draws 15,500 searches and UI design attracts 11,860 searches per month. Semrush supplied the search data used.
Data careers attract high interest as well with data analyst courses recording 20,250 monthly searches. Machine learning courses reach 17,160 monthly searches. Automation engineer courses sit at 9,150 searches per month, based on Semrush data used in the Fasthosts report.
Business software careers also appear often in search activity. Software trainer courses attract 31,860 searches each month. Product manager courses receive 11,760 searches. Business analyst courses draw 10,760 monthly searches.
These search volumes show that people want careers across technology, design, analytics and business systems.
Which Tech Skills Are People Learning Online?
Artificial intelligence learning tops the skills list. “AI course” attracts 103,580 searches a month, according to Semrush. That places AI well above any other skill in online learning demand.
Office and business skills remain popular. Excel courses reach 76,920 monthly searches. Bookkeeping courses attract 36,230 searches. SEO courses receive 30,540 searches. Xero accounting software courses draw 23,810 monthly searches, according to Semrush.
Programming attracts sustained interest. Coding courses reach 57,560 searches per month. Python courses receive 54,480 searches. C++ courses reach 15,630 searches. Java courses draw 10,570 monthly searches. AWS cloud courses attract 12,930 searches.
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Data and analytics training also ranks high. Power BI courses record 17,480 searches per month. SQL courses attract 17,220 searches. Machine learning courses receive 17,160 searches. Automation courses draw 9,150 monthly searches. UX design courses for skill training sit at 13,490 monthly searches.
Fasthosts said people are building mixed skill sets that cover business systems, coding and creative abilities.
What Does This Mean For People Trying To Get Work?
Fasthosts said UK learners pursue new skills at an all time high. The company linked this behaviour to rising competition in hiring and the growth of digital work. The numbers from Semrush give evidence of sustained interest in training.
The popularity of creative careers shows that design work has not disappeared, even as automation grows. Graphic, UX and UI courses attract more than 70,000 combined searches each month, based on Semrush data.
The demand for AI, coding and analytics courses could mean that people want knowledge connected to automation and data. AI courses alone exceed 100,000 monthly searches.
Fasthosts said people are trying to protect their careers through education and training. People continue to invest in digital skills to improve job prospects in a changing market.
“There has been some uncertainty around a career in tech in recent years due to industry news around large-scale lay-offs, and it’s still unclear just how much Artificial Intelligence will take over in the coming years. But one thing that is clear, is that a career in tech is still a much desired career path.” says Carys Pickerill, Talent Acquisition Partner at Fasthosts
“Like with most sectors, the job market is tough. Many of us are competing for the same roles, and unfortunately university degrees and direct experience may no longer be enough. The entry level for tech roles has definitely gotten steeper in recent years, leaving candidates no option but to upskill and diversify their skill sets.“
“Online courses can be a great way to add a few more notches to your belt, and with online education more accessible than ever, it’s encouraging to see how proactive people are in continuous learning. But learning means little without practical application. Many are applying their online skills to personal projects, whether that’s developing a small business or building their own programmes at home, and potential candidates are increasingly applying themselves to actionable and measurable projects that will make them stand out to employers.”
“A career in tech can be incredibly rewarding, offering countless opportunities for advancement, exciting projects, and the chance to make the most of our numerical, analytical, and creative skills.”
“But more than anything else, this data reflects how crucial digital literacy skills are in today’s workplace and how many of us are embracing ongoing education to keep up with the pace of artificial intelligence and a rapidly changing digital economy.”
