Vivacity Labs Partners With Dorset Council In Latest Initiative For Sustainable Transport

Vivacity Labs partners with Dorset Council to create sustainable transport network.


Transport technology scaleup Vivacity Labs has announced its new partnership with Dorset Council, as part of a major sustainable infrastructure development in the county.

Fifteen Vivacity Labs traffic sensors will be installed across the county in Dorchester, Ferndown, Shaftesbury, Stapehill and Weymouth, which gather detailed and anonymous data 24/7 on transport modes, traffic flow and travel patterns. The sensors collect data to empower decision makers to gain a better understanding of live and historic transport mode usage and flows, and how this changes over time.

This comes after Dorset Council was awarded funding from the Department of Transport’s Transforming Cities Fund, which aims to improve productivity by investing in public and sustainable transport infrastructure in English cities.

As part of this initiative, Dorset Council is partnering with Vivacity Labs to understand the current cyclist, pedestrian, and traffic usage and trends in these areas. This baseline data – over a monitoring period of five years – will be used to measure changes in behaviour and modal shift following the implementation of active travel focused schemes, including new cycleways, walking routes and bus improvements.

Joe Allen, Principal Technician at Dorset Council, commented: “We chose Vivacity sensors for this project because we needed to solve the challenge of monitoring pedestrians and cyclists movements. A lot of traditional monitoring tech couldn’t deliver within the locations required, so we were looking for something innovative and forward thinking.”

Mark Nicholson, CEO of Vivacity Labs, added: “We’re looking forward to seeing the impact of data-driven decision making across the region, and providing Dorset Council with the insights it needs to achieve ambitions for a sustainable travel network. At Vivacity we’re striving to make cities smarter, safer and more sustainable and we look forward to seeing how data will help Dorset Council in the long term.”