Grime superstar provides official Waze voice to celebrate his latest album launch
He’s headlined festivals and featured on radio stations around the world, but from today British MC and rapper Dizzee Rascal will provide his iconic voice to Waze, the everyday driving platform bringing drivers together to outsmart traffic.
In partnership with Island Records and Universal Music Group, Waze has introduced Dizzee as its latest navigation voice to celebrate the launch of his first album since 2017, ‘E3 AF’. Dizzee’s voice prompts will be exclusively, globally available in English for a month, until November 30, 2020.
The new collaboration is designed to align with the look of ‘E3 AF’, referring to Dizzee’s hometown postcode of Bow, East London – in number plate format. By activating the voice in settings, Dizzee tells Waze users to ‘Fix Up Look Sharp’ for police on the roads, and warns them about ‘Bonkers’ amounts of traffic.
To complete the experience, true Dizzee fans can also tune into his new album through Deezer, Spotify or YouTube Music through the Waze Audio Player feature.
“We are more than excited to combine some of Dizzee Rascal’s famous lines with our voice navigation feature,” said Ruairidh Roberts, UK Country Manager, Waze. “While we can’t enjoy gigs in person this year, Dizzee will return smiles to our faces bringing a ‘live experience’ to our users as they listen to ‘E3 AF’ on their journeys.”
“Island Records is proud to present the long-awaited Dizzee Rascal album E3 AF, straight out of Bow, East London,” said Alice Razack, Audience Manager, Island Records UK. The Waze and Dizzee Rascal collaboration gives both fans and Waze users a unique experience whilst on the road, using the distinctive sounds of Dizzee Rascal’s voice through Waze’s navigation platform. Island Records and Waze invite you to use this one of a kind voice pack and celebrate the new album, E3 AF.”
To use the Dizzee Rascal voice, visit Settings > Voice & sound > Waze voice.
Listen to ‘E3 AF’ on Deezer, Spotify or YouTube Music here.
For more information, or to download the Waze app, please visit this link.