Will The eCommerce Industry Reach A $13 Trillion Valuation By 2030?

A new study from Juniper Research shows that global eCommerce payments are set to reach more than $13 trillion in 2030, from $8.3 trillion in 2025. This is a rise of 57% in only 5 years, driven mainly by developing markets.

This new market research suite from Juniper Research is said to be one of the most extensive assessments of eCommerce payments so far. It looks at over 54,000 datapoints across 61 countries, forecasting both the number and value of eCommerce transactions through 2030.

Latin America and the Indian Subcontinent are expected to record the fastest growth. Access to digital payment systems is changing online trade in regions where cards have not been widely used before. Local wallets and direct transfers are opening up access to shopping online for large groups of people who had been excluded.

Juniper Research added that merchants and payment providers who adapt to these conditions are likely to gain the most ground. Those that stay tied to card payments alone could find themselves less relevant in countries where shoppers prefer newer methods.

 

Who Leads The eCommerce Payments Space?

 

The Juniper Research Competitor Leaderboard had a look at 20 providers and ranked Stripe, Visa Acceptance Solutions and PayPal as the top 3 for 2025. They scored strongly across scale, commercial reach and variety of payment acceptance.

Stripe has grown into a platform with global reach while keeping strong local options in place. Visa Acceptance Solutions has built on its card network while adding services that help retailers handle disputes. PayPal has kept its hold on digital goods and international transfers, where its name carries strong recognition.

The research found that many companies now look very similar in terms of what they offer. Providers are adding fraud prevention and dispute management, but rivals are doing the same. This makes it harder for any single brand to stand out.

 

 

What Trends Are Influencing Consumer Payment Choices?

 

Juniper Research’s eCommerce Payments suite identifies how habits are changing. Card use is growing but alternative methods are growing faster. Account-to-account transfers, buy now pay later and digital wallets are becoming standard in many markets. Direct carrier billing has also gained ground where mobile phones are the main link to commerce.

Digital wallets are one of the strongest areas where in Latin America and Asia, mobile penetration is high and wallets fit into the daily lives of shoppers. Account-to-account transfers are advancing as well, helped along by open banking systems in Europe and Asia.

Merchants now being able to accept different payment methods is becoming just as important as the products themselves. Customers are becoming more likely to abandon a transaction if their preferred method is missing. Payment providers that can help retailers plug into this diversity are in a strong position.

Nick Maynard, VP, Fintech Market Research at Juniper Research, said: “Identifying and supporting the right local payment methods for each developing market will be critical to enabling international merchant growth and make or break for eCommerce payment provider success.

“To differentiate, vendors must embrace local payments; providing global reach with local granularity that reflects cultural and regulatory trends. Failure to do so will mean losing out in a highly competitive market.”