YouTube Unveils New Product For Creators: YouTube Create

YouTube has just dropped a game-changing app for creators, aptly named YouTube Create. This tool comes equipped with an array of user-friendly features, completely free of charge, aiming to revolutionise the way creators craft both their short-form “Shorts” and longer videos.

With YouTube Create, the platform is addressing the age-old challenges that creators face, from the long editing process to unleashing their creativity through tools like stickers, GIFs, and dazzling effects.


Empowering Creators with User-Centric Development


YouTube’s latest offering is no simple product launch; it’s a testament to the platform’s commitment to its creator community. Before the app’s creation, YouTube conducted extensive consultations with over 3,000 creators, crafting the app based on their feedback. This approach ensures that YouTube Create is tailored precisely to the needs and desires of the creative minds driving the platform’s success.


Seamless Video Creation at Your Fingertips


One of the standout features of YouTube Create is its interface that empowers creators to dive headfirst into their video projects. Creators begin by adding their video clips and can then navigate an extensive suite of editing tools.

These tools enable a wide range of editing capabilities, including clip splitting and trimming, all while maintaining a real-time preview of their work. The result? A fluid and dynamic video creation process that sparks creativity.


Unleashing Creative Expression


YouTube Create opens up a treasure trove of creative possibilities. Creators can embellish their content with thousands of stickers, GIFs, and a myriad of captivating effects, transforming their videos into visual masterpieces that capture viewers’ attention.



The Soundtrack to Success


Audio can make or break a video, and YouTube Create understands this well. The app grants creators access to YouTube’s vast library of royalty-free tracks, ensuring a diverse selection of musical accompaniments.

All tracks offered are copyright-safe, allowing creators to monetise their videos without copyright concerns. YouTube Create even goes the extra mile by matching the beats of the chosen song with the video clips, ensuring a seamless and engaging viewing experience, a feature reminiscent of TikTok’s success.


Effortless Post-Production and Publishing


Streamlining the content creation process, YouTube Create offers handy post-production features. Creators can clean up audio tracks to eliminate unwanted background noise and generate captions automatically with a simple tap of a button.

Once the masterpiece is complete, the app enables creators to export their final product directly to their YouTube channel, simplifying the upload process.


Answering the Creator Community’s Call


The concept of a dedicated app for content creation has been well-received by the creator community. Despite the availability of effects within TikTok, many creators opt for ByteDance’s separate creative app, CapCut, to prepare their TikTok videos.

YouTube’s introduction of YouTube Create aligns with this trend and showcases its commitment to facilitating the content creation process.


Global Beta Launch


YouTube Create is making its grand entrance into the digital sphere with an initial launch on the Android platform. The beta version is rolling out today, serving creators in eight markets across the globe.

These lucky markets include the United States, Germany, France, the United Kingdom, Indonesia, India, Korea, and Singapore. However, YouTube has assured its creator community that this is just the beginning. The company has ambitious plans to further enhance the app with additional features and expand its availability to creators worldwide, solidifying its dedication to empowering content creators across the globe.