YuLife, founded in 2006 by Sammy Rubin and Josh Hart, is a tech-driven insurance company on a mission to inspire life and turn financial products into a force for good.
By harnessing the power of gamification and the latest behavioural science, YuLife insurance rewards healthy living and puts everyday wellness within reach of everyone.
YuLife recently launched their new entertaining and informative advertising campaign, which you can find above, showing how their product is #MoreThanJustLifeInsurance.
Have a watch and see what you think.
With an early investment of £11 million and then a recent Series B investment of £50 million, YuLife is quickly growing as an important start-up in the insurance space.
YuLife is headquartered in London and backed by serial investors and VCs including Target Global, Eurazeo, Latitude, Creandum, MMC Ventures, Notion Capital, LocalGlobe, Anthemis Exponential Ventures, and OurCrowd.