Thrive, the AI-powered employee platform, has been selected by fashion powerhouse AllSaints Group to support communications and engagement across its 2,300-strong global workforce, including teams at its modern American luxury menswear brand, John Varvatos.
The deployment spans the US, UK, Europe and Asia, connecting employees across AllSaints Group’s studios, stores and distribution centres through a single digital experience, with a particular focus on improving communications for retail colleagues.
The rollout was delivered globally in under six weeks, enabling a seamless transition from AllSaints Group’s previous supplier with minimal disruption to colleagues and operations.
Central to the deployment is Thrive’s branded mobile app, giving frontline teams instant access to company updates, operational communications, leadership messaging and wider employee content – wherever they are working.
The partnership reflects how platforms like Thrive are increasingly being used for more than just learning and development, as organisations look for a single destination to connect, inform and engage all employees across all locations.
Alex Didymiotis, Chief People Officer at AllSaints Group, said: “Meaningful communication and connection with our teams globally are critically important to our brands. We have colleagues working across stores, distribution centres and studios, often thousands of miles and multiple time zones apart. We needed a platform that could deliver an engaging, accessible and consistent experience for all teams globally – particularly our deskless workforce – while also being easy and intuitive to use.
“Thrive not only understood the complexity of that ambition but embraced it with clarity and expertise. Their technology, combined with a deep understanding of our values and goals, enabled a seamless transformation. From the very beginning, Thrive felt less like a partner and more like an extension of our own team – aligned with our belief in moving faster, thinking bolder and building smarter. Their commitment and shared passion made them the ideal partner to bring our vision to life.”
Cassie Gasson, Co-CEO at Thrive, said: “This partnership reflects how businesses are increasingly thinking beyond compliance and onboarding, and focusing on the essential role of keeping in touch, keeping informed and keeping connected.
“Organisations want one platform that brings together communication, engagement, knowledge and development in a way that genuinely works for every employee – especially deskless teams who have traditionally been behind when it comes to access to workplace technology.
“Employee expectations have fundamentally changed. People now want the same simple, personalised and mobile-first experience at work that they have in every other part of their lives – that’s why the Thrive App is central to engaging employees and driving communication and collaboration regardless of location.
“AllSaints Group moved incredibly quickly with a clear vision for the employee experience and communication culture they wanted to create. Delivering a global rollout in six weeks is a huge achievement by both teams, and we’re proud to support another iconic brand as they continue to connect colleagues across the business with Thrive.”
Founded in the UK in 2019, Thrive provides an AI-powered platform that combines learning, communication and knowledge management in a single experience. The company works with more than 500 brands globally, including Vodafone, British Airways, Aston Martin F1 and Krispy Kreme.
AllSaints Group comprises three brands: AllSaints, John Varvatos and Buscemi. AllSaints is an international contemporary fashion brand that is headquartered in East London and designs menswear and womenswear collections.
With directly operated stores, concessions, outlets and digital platforms across the UK, Europe, North America and Asia, the brand continues to develop new business around the world, including via wholesale, franchise and licensing partnerships as additional routes to market. John Varvatos was acquired by the Group in 2021.
Founded in 2000 and based in New York, John Varvatos is a modern American luxury menswear brand with sales predominantly generated in the US. Buscemi, acquired by the Group in 2023, is a Los Angeles–based luxury footwear and accessories brand known for its craftsmanship, streetwear aesthetic and distinctive hardware.
