It’s not just a great copy and targeting that helps maximise your Google Ads potential, but rather the right tools to get the job done. Google Ads extensions allow you to add additional information to your ads which are helpful and improve the performance of your ads.
Getting into a partnership with a PPC agency means these extensions will be effectively used and customised to local audiences improving the effectiveness of your business. Learn how your business would benefit from google ads extensions with the right professionals.
What Are Google Ads Extensions?
Google Ads extensions provide additional details to your advertisement thereby enhancing it from being plain to being interesting for your audience. They may consist of additional dummy pages, telephone numbers, or geographical places to which users can turn.
The extensions tend to improve the visibility and the click-through rates of the ad and the campaigns and goals of the ad leading to positive outcomes for a business.
Partnering with MagnifyLab, a leading PPC agency in London, ensures you maximise the potential of Google Ads extensions, driving better visibility and higher conversions for your campaigns.
Popular Types of Google Ads Extensions
Sitelink Extensions
Sitelink extensions are supplementary links that take visitors to particular product categories or pages on your web page. These expansions improve interaction and take users to relevant pages thus increasing the odds of getting clicks.
Callout Extensions
Callout extensions allow you to place more text, limited in size, underneath ad copy targeting special promotions or important features of a product or service. They also show succinct information which gives a unique perspective of your advertising and makes it more interesting.
Call Extensions
Call extensions are referred to as the devices that help you feature your phone number in the body of the ad which allows the consumers to call you right away from the primary ad. They help the mobile user’s definitions on callback since most of the consumers are always busy or outdoors.
Location Extensions
Location extensions display the business address and a map link to customers assisting them in locating the business. This is ideal for generating foot traffic to the store and enticing local shoppers.
Structured Snippet Extensions
Structured snippets portray short but concrete information regarding your offerings, for example, what the offerings are like, or their categories. They help customers perceive your offerings more clearly, enhancing the relevance and engagement of the advertisements.
Price Extensions
Price extensions allow users to see pricing information for your products or services straight from your advertisements, subsequently allowing your users to look for key facts quickly. This decreases the last-minute rush and harnesses respectable leads.
Promotion Extensions
Promotion extensions are meant to promote promotional activities or price discounts available to the users and so entice users to click for better deals. They induce behaviors when there are sales, enhancing sales.
App Extensions
App extensions enable the end users to download your mobile application from the ad display. This is useful to corporations who aim to increase the number of app downloads since users can easily interact with a mobile app.
Lead Form Extensions
Users can fill out a lead form extension without having to visit your webpage to capture leads directly from the ad. This makes lead generation and conversion much easier.
Affiliate Location Extensions
Affiliate location extensions highlight retailers who have stock-for-sale and who are in the vicinity. It helps customers locate and buy the product from sellers, making sales easy.
Best Practices for Leveraging Google Ads Extensions
Prioritise Relevant Extensions
Adjust extensions according to campaign objectives. Applicable extensions are important in making an ad informative thus raising user involvement and CTR.
Regularly Update Extensions
Make sure your extensions continue to be useful with new, relevant material. This makes the customer trust the company and also helps the customer to get the right information at the appropriate period.
Utilise Extensions Across Campaigns
Make it a point to use extensions in every campaign. Such a strategy makes it easier to expand the audiences of the company and gives prospective clients more ways in which they can interact with the business.
A/B Test Your Extensions
Have variations of the extensions and test to see which is better. A/B testing is valuable in improving one’s ads and thereby improving the ROI.
Focus on Mobile Optimisation
Remember to make alterations to your extensions that will suit mobile users, especially on calls and location. This boosts the efficiency of targeting mobile users and also improves their experience.
Conclusion
Incorporating Google Ads extensions can significantly enhance your ad performance, but partnering with a PPC agency ensures you fully leverage their potential. With expert guidance, you can drive targeted traffic, increase conversions, and boost ROI – positioning your business for long-term success in a competitive digital landscape.
