Hockerty Launches Sofia: An AI Assistant For Customer Service and Style Advice

The new AI system offers 24/7 multilingual support, personalised wedding style advice, and seamless integration with Hockerty’s platform.

Just a few weeks ago, Hockerty introduced Sofia, its AI assistant specialised in wedding style advice, publicly available through OpenAI’s GPTs library. Since then, Hockerty has evolved the project by launching an advanced AI-powered virtual assistant on its website, capable of handling a wide range of customer interactions intelligently and in any language, 24/7.

What is Sofia?

Sofia is built on a sophisticated AI stack that routes customer inquiries to specialised AI agents—whether for classic customer service, order updates, or personalised wedding style recommendations. Leveraging Hockerty’s deep expertise in menswear and its extensive product database, Sofia can suggest the perfect outfit for any occasion.

What’s Behind Sofia?

Rather than relying on a single AI model, Sofia integrates multiple AI providers, ensuring continuous innovation, flexibility, and smarter responses.

Already Available:

1. Pre-sale consultations
2. Order management and updates
3. Delivery information
4. Incident handling
5. Wedding and formal style recommendations

What’s next for Sofia?

Future enhancements will include image recognition for personalised product suggestions, voice interaction for a more natural experience, and deeper configurator integration. Soon, users will even be able to upload a photo and design custom garments directly with Sofia’s guidance.

This project is part of Hockerty’s broader strategy to merge technology and craftsmanship, offering a highly personalised experience for each customer.

Try the new virtual assistant here: www.hockerty.com