—TechRound does not recommend or endorse any financial, investment, gambling, trading or other advice, practices, companies or operators. All articles are purely informational—
Customer behaviour and expectations have changed. This has forced brands to adopt technology so that they can anticipate customers’ needs and offer better solutions. For instance, online casinos now have personalised casino bonuses to attract and retain players. But how exactly does digital innovation shape consumer behaviour?
Convenience Is King
Convenience is, no doubt, the biggest driver of consumer behaviour. Shoppers can now compare products, shop, and make payments instantly from the comfort of their home. They don’t want to wait. And they don’t have to because they have an extensive array of choices.
Convenience has led to the rise of ‘micro-moments’. Split seconds when someone pulls out their phone to search, shop, or solve a problem. And this presents a golden opportunity for brands. They need to meet customers in those moments with relevant content or offers. If you are not ready when the customer is, of course, they’ll move to someone else.
Personalisation at Scale
You know how you feel when a waiter at a restaurant remembers your name or favourite drink? It feels personal and attentive. That’s the same impression customers have when they receive personalised services online. They feel you value them enough to recommend something that aligns with what they want.
However, personalisation is no longer an edge for businesses. It’s standard. Today’s consumers expect you to tailor their experience to meet their needs. This could be anything from customised offers, personalised emails with the customer’s name, or a customised navigation menu. It’s no longer about selling to the masses. You have to create a one-on-one connection at scale. The result is brand loyalty and repeat purchases.
Social Proof and the Power of Community
Word of mouth is now a global force. What other users say about your brand can impact your reputation, credibility and, ultimately, sales. There is evidence that 88% of internet users trust word of mouth over what a brand says.
So, what can you do? Encourage user-generated content (UGC), ask users to leave a review on your website and work with influencers. There is evidence that consumers trust influencer reviews. It’s also a good idea to set alerts for brand mentions and monitor social media platforms for organic mentions of your business.
Privacy, Ethics and Trust
Digital innovation isn’t without pushback. Privacy has become a key concern. Consumers are more aware of their data privacy rights and want control over how businesses use their data and with whom they share it. In addition, there is the phasing out of third-party data.
Consequently, businesses need to adopt a privacy-first marketing approach. That means you must rethink data strategies, lean on first-party data, and be transparent about your data policies. Trust has become a competitive advantage. When customers trust a brand, they are more likely to make repeat purchases and also recommend it to others.
Omnichannel Is the New Normal
Your customers are everywhere these days. TikTok, Instagram, Facebook, and mobile apps are all great channels to connect with your audience. If you don’t, your customers are likely to be swayed by your competitors’ offers.
But it’s not just about presence alone. Make sure your marketing channels are working together and let customers move seamlessly between them.
Consumers today have very high expectations. After all, there are so many options in the market. But this should not be a challenge. Leverage technologies like artificial intelligence to personalise the customer experience, focus on modern UGC marketing strategies to get your name out there, and focus on data security to build trust with your customers. Remember, if you don’t, your customers will find an alternative.
—TechRound does not recommend or endorse any financial, investment, gambling, trading or other advice, practices, companies or operators. All articles are purely informational—
