—TechRound does not recommend or endorse any marketing, financial or gambling advice or practices. All articles are purely informational—
If you are involved in the gaming business in the UK, whether that’s casino apps, game development or something else, you’ll know how difficult it is to get noticed in the digital noise. That’s why search engine optimisation (SEO) comes in.
It’s not just a collection of uninteresting rules; it is a true chance to bring your website or app out of the shadows and into the sight of thousands of players. Let’s be honest, gaming companies in the UK today need search engine optimisation because they want to survive, but also because they want to actually grow there and be found by real people.
Importance of Local SEO for Gaming Companies
If your company is targeting the UK market, local SEO is not a bonus; it’s a necessity. Google knows this and favours websites that make it obvious where they are and who they serve. And it’s not about visibility. A localised approach builds trust. It is more likely for players to pick a platform that knows their market than a faceless international site.
Set up Google My Business (even if you only have a virtual office), add relevant keywords, and make sure your site is mobile-friendly; over 60% of traffic in the UK comes from mobile devices, according to Statista in 2024. Think of it as putting up a giant neon sign for local players. Plus, local SEO works well with reviews: if your app gets positive feedback on Google Play, that’s another ranking boost in the eyes of search engines.
5 Of The Best SEO Strategies Gaming Companies Use
Now that we’ve covered the basics, it’s time to dive into the best SEO strategies that actually work for gaming companies in 2025. These five time-tested methods won’t just help you climb to the top of Google but also stay there. It’s simple, but it works:
- Engaging content: Write game guides, reviews, or articles like “How to Win Big in UK Casinos” – these are classic SEO content strategies
- Powerful backlinks: Partner with gaming blogs or streamers to get links to your site
- YouTube advantage: Create videos about your games and optimise them using a YouTube SEO tool
- Optimisation magic: Both Google and users love fast-loading, mobile-friendly sites and apps
- Follow the leaders: Study what the best SEO agencies are doing for top casinos and take the best from their playbook
Some teams, like the one behind Twin app, actively use a mix of content strategies and technical SEO and note the boost in their online reach. Real results prove that: these steps aren’t just empty theories, they’re the foundation of success. Content attracts players, backlinks boost your authority and YouTube can become your secret weapon.
Powering Up Your App with SEO
Since we’re talking about mobile things, let’s apply these strategies to apps. Let’s say you have an online game app. How do you make sure it gets noticed in the UK? Fortunately, SEO works not only for websites but also for app download pages.
How successful players do it: They create a landing page with a bright button. They add a description with keywords like “best online game” and a few eye-catching screenshots. This alone pushes the app up in Google. They also started a blog with posts like “5 Tricks to Master Mobile Games.” Players click, read, download, increasing traffic.
But that’s not all. Add something that makes you stand out from the crowd. For example, offer an exclusive bonus available in their Android app. This not only grabs players’ attention but also gives search engines another reason to love you.
Measuring Success
Okay, you’ve launched a couple of strategies. How do you know they’re not just smoke and mirrors? You need numbers. Google Analytics will show how many people are coming from search, while tools like Ahrefs or SEMrush will give you info on rankings and backlinks. If queries like “UK gaming apps” start bringing in waves of traffic, you’re on the right track.
Here are a few more growth tips:
- More trending content: Mention trends like VR gaming or new slots more often in your articles
- Go big on quantity: Expand your reach, try TikTok or Twitch for promotion, and any other similar platforms
- Delegate SEO: Handling it yourself is okay, but if you want real results, hire an SEO agency
If your app is already getting downloads, these efforts will only amplify the effect. When promoting your app, you can take these metrics as a guideline:
| Metric | What it shows | Target (example) |
| Organic traffic | How many people from Google | +35% in 2 months |
| Key positions | Place in Rendition | Top 5 for 3 queries |
| Site/application speed | How fast it loads | Up to 2/5 seconds |
The main thing is not to relax, keep your finger on the pulse, and not give up immediately if the desired result doesn’t come right away. Sometimes, it takes a bit of time for the effects of promotion to show.
SEO isn’t a mystical unicorn with a bunch of terms but a real way to reach players and leave your competitors behind. Start with something simple: set up your website, try a couple of the best SEO strategies, and watch your audience grow. The gaming market in the UK is a jungle, but with the right SEO, you can become king of this territory.
—TechRound does not recommend or endorse any marketing, financial or gambling advice or practices. All articles are purely informational—
