The key to standing out in any industry is finding your niche. The aim is to provide a product or service that fills a gap in the market and gives your target demographics what they want. But, to strike gold, this often means you need to take your time. You may need to try multiple approaches to find one that best suits you and your customers.
Not every strategy will be a success; that’s just the way it is. But every failure offers an opportunity to learn, adapt and move forward.
How To Ensure Your Business Stands Out In Different Industries
Are you a tech start-up looking to get off the ground? Or maybe you’re a coffee shop owner who needs a new initiative? Let’s break down a few industry-specific incentives you could use to get your business started and stand out from the crowd.
Tech and iGaming
Have you just developed and launched a new game or software package? Customers might already love your brand, but how do you attract their eye to your new products?
iGaming sites often offer new players a casino bonus to welcome customers and encourage people to try out new games. These are a good way to incentivise play, while also rewarding people for their support. These unique bonuses often set online games apart from their competitors, which is key to player retention.
Retail
Do you own an independent boutique that’s just had a refresh? A good way to get more footfall, both online and in-store, could be an extended giveaway. For example, Instagram competitions encourage people to interact with a post and share it with friends to have a chance to win exclusive items.
It’s a good way to boost your reputation, find new customers, and give something back. In this day and age an Instagram competition can present your brands to social media users that have never come across your previous marketing schemes and the personal influence of someone they know reposting your brand can create a reputable connection.
Hospitality
You’re about to open the doors to your new restaurant in an already busy high street, and you’re wondering how to get people through the door. Take a look at your target customers, what would they respond to?
For example, a brunch offer would work well in a city with a younger population. Meanwhile, offering vouchers to the first 100 people who visit you is a great way to ensure repeat custom.
5 Ways Your Business Can Make A Unique Impression
Your unique strategy will differ depending on a few things. These include your industry, business purpose, the products and services you provide and your target demographics. Knowing how to tailor your approach to each of these factors is key to promoting your brand and making it memorable.
No one business is the same, though you can conduct market and competitor research to see what other businesses are succeeding (and failing) at. This can give you a good idea of where to begin, but it’s also important to:
- Figure out your unique selling points (USPs). These are what differentiate your business from others in your industry and what convinces people to choose you. They’re also what shape your business plan and guide your goals.
- Understand your audience. You need to define who you’re targeting before you come up with any strategy. If your desired audience doesn’t appreciate your campaigns, it’s back to the drawing board.
- Invest in different marketing channels. For example, social media campaigns, email marketing and paid ads. It’s a good idea to have a strong omnichannel presence so you can reach both existing and prospective customers.
- Build a reputation. Whether engaging with customers online or in-person, tailoring your campaign approaches or crafting copy; everything you put out there as a brand defines your unique voice and reputation.
- Keep trying new things. Adapting to shifts in the market and ever-changing customer attitudes is key to staying relevant and standing out in the crowd. If something stops working, keep going, try again and move on.
Whatever your industry, the key focus is to keep moving onward and upward. You may along the way have encountered some setbacks, through ether a campaign that may not have performed as well as you would have liked it to, or a product launch didn’t go as planned, it is important however to remember that everything is an opportunity.
The more educated and familiar you are with your market and your customers, the better you will become at creating unique strategy ideas that place you above the rest within your nice.
