How Specscart Is Pushing The Norms In The Eyewear Industry?

In a world where eyewear was once considered a functional necessity, Specscart has emerged as a revolutionary force that has changed how we see and buy glasses today. This is a story of how a determined entrepreneur took a personal frustration and transformed it into the fastest-growing eyewear brand in the UK. Since its inception, Specscart never failed to set new standards in the industry challenging the big monopolistic giants who have dominated the eyewear industry for decades. Specscart’s journey of the last 6 years is a story of innovation, passion, and continuous persistence to bring justice to the eyewear industry.

 

The Beginning Stage

 

The story of Specscart begins in the bustling city of Manchester. Sid was studying at the University of Manchester when I found himself in a situation which most eyeglasses wearers can relate to. Just days before his semester exams, he accidentally broke his glasses which meant that he needed a new pair of glasses immediately. Going with the obvious choice, he visited his neighbourhood optical retail chain expecting he would get a solution. However, the experience was completely different from what he expected before visiting the store. 

 

Inside the famous eyewear retail chain store where Sid visited, he noticed that glasses were locked like a treasure behind shelves. Browsing through different frames to find his perfect match was a big challenge as he needed to ask the staff if he wanted to try a frame. The prices were unreasonably high and the service was also not up to the mark. Affordable frames were of mediocre quality, while stylish options came with exorbitant price tags. Worse still, the promised delivery time was two weeks—far too late for his upcoming exams.

 

Sid’s frustration was a turning point. Rather than simply accepting the situation, he saw an opportunity to improve the eyewear experience for everyone. He envisioned a world where buying glasses was easy, affordable, and also enjoyable. Thus, Specscart was born.

 

A Vision of Change

 

Sid’s vision for Specscart was ambitious yet straightforward: to revolutionise the eyewear industry by changing the way people perceive eyeglasses from being a tool of sight correction to a fashion accessory. He wanted to make glasses as diverse and dynamic as other fashion accessories, like shoes or handbags. Why should people be stuck with one pair of glasses when they change their shoes and bags daily?

 

With this vision, Sid set out to create an eyewear brand that was innovative, affordable, and customer-focused. Specscart aimed to disrupt the industry norms by offering quality, style, and convenience—all at a fair price.

 

Innovation at Its Core

 

What makes Specscart truly stand out is its innovative approach to eyewear. The brand has redefined industry standards by offering services and experiences that cater directly to customer needs. Here’s how Specscart has achieved this:
 

 

A Wide Range of Styles

 

Specscart offers 1000+ trendy and fashionable frame styles on its website. Their belief in “A FRAME FOR EVERY GAME” is based on the belief that you should own multiple glasses for every occasion. If you can’t wear the same pair of shoes to the gym, office, and trekking, why would you wear the same frame to every place and occasion? 

 

70% Lower Pricing Than The High Street

 

Specscart sells their glasses at 70% lower prices than the high street. The best part is that they manage to do all this without compromising on quality. Specscart offers on D2C (Direct to Consumer) business model where they eliminate all the middlemen. It allows them to pass the benefits to the customers. It also helps them promote their mission as people can buy multiple frames at the price of one unreasonably priced frame at big retail chains.

 

Specscart Rocket

 

Specscart Rocket is a unique and innovative service in the eyewear industry. Specscart is the first eyewear brand in the UK that promised to dispatch prescription glasses (excluding complex prescriptions) in 24 hours. This is a revolutionary service that removes the uncertainty of waiting for weeks to receive your glasses. 

 

Free Home Trials and Eye Tests

 

Another innovative service of Specscart includes a free home trial service. The service enables users to order four frames of their choice to their home and try them for seven days. They stand out in the market by adding three demo lenses which include a clear-fully loaded lens, a light-adaptive lens, and a blue-light blocking lens along with a laser light in the box. It allows the customers to test the functioning of different lenses before they decide to place an order. With their belief in giving back to the local community, Specscart offers free eye tests at all their stores (even without an NHS voucher).

 

Keeping Customers Before Brand

 

Specscart always keeps customers before their brand. They offer free clear fully loaded lenses which include premium protective coatings like anti-glare, anti-UV, anti-scratch, and impact-resistant on all frames. You end up paying a hefty price of close to £35 or above for the same at most eyewear brands for these services. They also include a premium case, a designer cleaning cloth, a lens cleaning solution, and a keychain screwdriver for free with every order. Sid says, “We kept a very different focus from other startups; our focus wasn’t to become a brand but it was primarily to solve problems for our customers – because I faced the same problem. The outcome was that our customers saw how we were solving these problems and they became our flag carriers which then started our journey of becoming a brand.”

 

The Impact and Future of Specscart

 

With a gross merchandise value of £10 million in just 6 years, Specscart has already marked its impact on the UK eyewear market. In 2024, Specscart’s founder Sid Sethi was featured in the Forbes 30 Under 30 Europe list for disrupting the eyewear industry. Specscart was also listed in The Sunday Times’ Seven Ones To Watch For With Founders Under 35. These advancements mark just the beginning of a global eyewear revolution led by the UK. Specscart aims to achieve £5 million worth of revenue in 2024 with its expansion plans in North America.