If you own a business and you are wondering whether getting an app would be a good idea, it usually is. No matter what type of business you’re in, there’s a strong chance that there’s an app that will help you do things better.
You can use an app to make the checkout process much easier, for instance. Or you could use one to stay in touch with your audience and build loyalty. It’s surprising to see how many businesses still don’t have a proprietary app, but they could change their minds pretty quickly when they realise how much money they could be leaving on the table. Here are a few reasons why having a mobile app is so important for a business.
It Can Impact Your Sales
If you own an eCommerce store or any store where people have to order a product and checkout, there’s a strong chance that you can simplify the process through an app. Restaurants like Domino’s understood this early on and were able to increase their online sales by a whopping 30% after introducing their app. Restaurants like Taco Bell and stores like Zara also saw a massive improvement thanks to their app.
Zara was particularly successful with their app which brought them a massive 60% increase in sales.
Another area where mobile apps are changing the game is with online casinos. There was a time when most online casinos still didn’t have apps or only offered a browser-based option for mobile. Now you have apps like the Mansionbet app which gives you roughly the same experience as the PC version of the platform. Improvements in mobile gambling are just one of the reasons it has exploded in popularity over the last few years.
Powerful for Brand Building
An app can also be a very powerful tool to build brand awareness. Your app’s branded logo will be right in your customers’ faces whenever they flip through apps, and this alone can help engrave your brand in their minds. Some companies even spend thousands on research so they can come up with the perfect logo and colours to catch people’s attention.
There are times when people will see your logo and decide to purchase on the spot. Your customers’ friends might also see your logo on their friends’ phones and become intrigued by it, especially if they make purchases regularly.
Mobile is the New Default
Did you know that the majority of people now access the internet through their mobiles and not their PCs? This has been true for a while now, but many business owners seem to be slow to catch on to this new reality.
People spend more time on their mobile devices than ever, and it’s estimated that the average Briton spends around 4.8 hours per day on their mobiles. You have to make this screen time count, and one of the best ways to do so is to make sure that your app is front and centre. Make the buying experience as seamless as possible and your clients won’t even think about using your main site anymore. The convenience and access will also benefit your sales.
The Power of Notifications
One of the best things about apps is that you can use them to get certain permissions and send notifications. Notifications can be used in all sorts of ways. You can notify people when you have a sale or a new product, but also if they decide to abandon a purchase. You don’t have to remind them immediately either. You can let them know a few days or hours after they have abandoned their cart so that you don’t come off as pushy. Sending notifications has been proven to increase conversions and can help buyers make a decision.
Another thing you can do is monitor your clients’ purchases and send notifications that might catch their interest. You could even give them specialised deals based on the products they like the most. Mobile apps can give you so much information on your clients and allow for almost infinite retargeting options, so you should strongly consider having one developed as soon as possible.
These are all reasons why you should have a mobile app for your website or business. It could instantly help you boost sales, build awareness, and keep your customers coming back.
