—TechRound does not recommend or endorse any financial, betting or gambling advice or practices. All articles are purely informational—
Prize draws have long been regarded as an excellent way of raising a business’s profile while rewarding its clients with something for free. Although this promotional technique might not seem as relevant now in the digital age, we can see that it can still be used effectively in the following ways.
Prizes That Interest Your Customers and Boost Your Brand
The key to a worthwhile prize draw starts with the choice of prizes. Ideally, it’s something that appeals to the company’s target clients and also helps boost the profile of your brand. Rather than giving away items unrelated to the business, it makes sense to think of prizes that give the winners a taste of what’s on offer.
In this way, a travel company could offer trips, while a car manufacturer could give away one of their vehicles.
For example, AutoTrader has a current offer where readers can win a Volkswagen ID. Buzz GTX, which fits their business model perfectly. Other examples can be seen in the sport and gambling industries, with Aston Villa offering a signed goalkeeper’s glove to a lucky fan who wins their prize draw and the 1 Million Prize Giveaway at Paddy Power Games gives customers the chance to win free spins or cash prizes. Free spins can be won on games such as Gold Strike 2 Rapid Fire and Luck O The Irish Strike Rapid Fire. This means winners could potentially try some of the site’s games for free and see which ones they like most.
Raising Your Online Profile
Digital prize draws provide a way for businesses to raise their online profile, for example, free offers are included on this list of ideas from HubSpot as a way to increase a marketing email list.
The prizes given away in this way are often relatively small, such as an e-book or voucher, the key is making competitions easy to enter to encourage the highest take up rate possible. The process is even more valuable when the prize is genuinely useful, even if it’s not of particularly high financial value.
Social media prize draws and contests are another great way to increase the brand’s engagement levels online. This analysis by Billo on user-generated content contests includes details of successful campaigns by ASOS, Aerie and Chupa Chups. Encouraging users to post content as part of a contest is a clever way of boosting engagement levels.
Reducing the Risk of Unqualified Leads
One of the major risks of prize draws is that they may gather a huge amount of unqualified leads. Just think of the campaigns where they hand out leaflets to everyone who passes, or send entries to everyone in the neighbourhood.
However, the use of online marketing tactics like those we’ve looked at helps to greatly reduce the risk of wasting time on leads that will never come to fruition, showing how developments in digital marketing can be combined with traditional prize draw concepts to achieve great results. By crafting a useful prize draw campaign that appeals to their target audience and offers the right selection of prizes, companies can take this timeless type of promotion seamlessly into the digital age.
—TechRound does not recommend or endorse any financial, betting or gambling advice or practices. All articles are purely informational—
