—TechRound does not recommend or endorse any financial, gambling or other advice or practices. All articles are purely informational—
Soft2Bet, a leading B2B solutions provider, has unveiled how its collaboration with Amazon Web Services (AWS) is revolutionising product development, user experience and operational efficiency.
By the end of 2024, Soft2Bet’s EBITDA had doubled, a milestone largely attributed to the company’s strategic integration of AWS cloud solutions, which enhanced operational efficiency and scalability. This financial breakthrough, coupled with optimised tax structures, has strengthened Soft2Bet’s market position and profitability.
Building on this success, Soft2Bet has unveiled its 2024 Soft2Bet Investigation Report, offering an in-depth analysis of the company’s financial growth, market expansion, and product innovation. The report highlights key achievements in the casino and sportsbook sectors, including a significant rise in consolidated group revenue and an expanded presence in regulated markets across Europe and beyond.
A newly published AWS case study explores how cloud-based solutions have enabled Soft2Bet to streamline processes, enhance scalability, and reduce costs, all critical factors in the competitive iGaming and tech industries. As companies investigate Europe for expansion opportunities, Soft2Bet’s cloud-powered approach serves as a benchmark for providers seeking agility, innovation, and sustainable growth in the region.
Overcoming Operational Barriers with AWS
Before adopting AWS, Soft2Bet encountered several operational challenges that affected its ability to scale efficiently and maintain competitive performance in the fast-moving iGaming industry. These obstacles included:
- Fragmented data sources: Disparate systems made it difficult to consolidate insights, slowing down decision-making and reducing visibility into key performance metrics
- High infrastructure costs: Maintaining on-premise or hybrid environments required significant financial investment, with inefficiencies in resource allocation driving up operational expenses
- Prolonged product launch timelines: Slow development cycles and infrastructure limitations hindered the company’s ability to bring new products and features to market swiftly
- Latency issues affecting user experience: Inefficient data processing and server response times impacted player engagement, leading to higher churn rates and lower retention
How AWS Helped Soft2Bet Transform Its Operations
By leveraging AWS’s advanced cloud infrastructure, Soft2Bet implemented a highly scalable and cost-effective technology ecosystem that addressed these challenges. The company prioritised four key areas for improvement:
Enhancing Real-Time Analytics for Data-Driven Decision-Making
- AWS enabled Soft2Bet to unify and process large-scale data in real time, improving decision-making agility
- With Amazon Redshift and AWS Glue, Soft2Bet gained faster access to insights, helping teams identify trends, monitor user behavior, and optimise operations with predictive analytics
- Integration with Snowflake via AWS Marketplace allowed for seamless data warehousing and cross-platform reporting
Optimising Infrastructure Costs to Improve Financial Efficiency
- Switching to Amazon EC2 and Amazon S3 allowed Soft2Bet to reduce storage and compute costs by 55%, lowering overhead and freeing up resources for innovation
- The company moved away from costly legacy infrastructure, adopting AWS Auto Scaling and AWS Lambda for serverless computing to optimise resource allocation
Accelerating Partner Onboarding for Faster Business Expansion
- By leveraging AWS Marketplace and API-driven integrations, Soft2Bet cut partner onboarding times by 70%, enabling faster go-to-market strategies
- Secure, scalable database management with Amazon RDS (Relational Database Service) facilitated smooth integrations with third-party partners, improving collaboration
Delivering Seamless, Low-Latency User Experiences for Better Engagement
- AWS Global Accelerator and Amazon CloudFront optimised content delivery, reducing latency and ensuring smooth gameplay experiences for users worldwide
- The implementation of Amazon ElastiCache improved data retrieval speeds, minimising delays in game interactions
MEGA and Advanced Casino Infrastructure: An Investigation into Next-Gen Gaming
Soft2Bet’s dedication to technological innovation goes far beyond cloud adoption. The company has developed MEGA, a proprietary gamified casino platform that redefines player engagement. By blending traditional iGaming experiences with immersive gamification mechanics, MEGA delivers higher player retention, deeper engagement, and increased lifetime value (LTV).
What Makes MEGA Unique?
MEGA is not just another casino platform, it combines elements from casual gaming, social interactions, and betting mechanics to create a more dynamic, interactive experience. Key features include:
- Personalised Progression Systems: Players advance through levels, missions, and achievements, creating long-term engagement
- Integrated Loyalty Rewards: Gamification-based bonus structures and reward systems encourage repeat play
- Dynamic Tournament Play: Leaderboards, challenges, and real-time competitions enhance community-driven experiences
- AI-Powered Personalisation:Machine learning algorithms analyse player behavior to provide custom game recommendations and tailored bonus offers
- Seamless Cross-Platform Play: Optimised for desktop, mobile, and tablet gaming for a unified player journey
Powered by AWS: Scalable, Secure, and High-Performance Casino Infrastructure
To ensure MEGA delivers a seamless, high-speed gaming experience, Soft2Bet relies on AWS cloud solutions, optimising performance, security, and scalability.
Reliability and Scalability
- Amazon EC2 Auto Scaling ensures MEGA can handle high-traffic spikes, preventing downtime during peak gaming sessions
- AWS Lambda and Serverless Computing eliminate infrastructure bottlenecks, allowing instant scalability
Optimised Data Processing and AI Personalisation
- Amazon SageMaker powers MEGA’s AI-driven personalisation, delivering real-time gaming suggestions and predictive engagement strategies
- AWS Glue and Amazon Redshift allow Soft2Bet to analyse massive datasets, refining game mechanics based on player trends
Low-Latency Gameplay for Immersive Casino Experiences
- Amazon CloudFront and AWS Global Accelerator optimise content delivery, ensuring ultra-low latency for live casino games and tournaments
- Amazon ElastiCache enhances real-time game updates, providing instant feedback and fast-paced gameplay without lag
Robust Security and Compliance for iGaming
- AWS Shield and AWS WAF protect against cyber threats, ensuring MEGA operates in a secure and fully compliant environment
- Amazon RDS with automated backups guarantees high data availability and integrity, critical for financial transactions
Cloud-Driven Transformation With AWS and Snowflake
To support its ambitious growth and innovation strategy, Soft2Bet turned to AWS and Snowflake, creating a unified, cloud-based data ecosystem that eliminated scaling limitations, reduced operational costs, and improved agility. This transformation allowed Soft2Bet to optimise data management, streamline operations, and enhance real-time decision-making, setting a new standard for efficiency in the iGaming industry.
Key AWS and Snowflake Integrations to Investigate: Powering Soft2Bet’s Transformation
Soft2Bet’s cloud migration was designed to address data silos, slow reporting times, and high infrastructure costs. By leveraging AWS and Snowflake, Soft2Bet built a scalable, high-performance data infrastructure, integrating the following solutions:
Amazon S3 for Scalable Data Storage
- Provided cost-efficient, highly durable storage for structured and unstructured data
- Allowed Soft2Bet to ingest, process, and analyse large datasets in real time
Amazon RDS for Optimised Database Management
- Automated database maintenance, backups, and scaling, improving performance and availability
- Enhanced real-time transaction processing for Soft2Bet’s high-volume casino infrastructure
Snowflake via AWS Marketplace for Secure, Flexible Data Processing
- Delivered on-demand scalability, allowing Soft2Bet to query massive datasets instantly without performance degradation
- Ensured secure data sharing between partners while maintaining compliance with industry regulations
- Enabled cross-region analytics, allowing Soft2Bet to make data-driven decisions faster
The Impact of AWS and Snowflake Integration: Unlocked Efficiency and Growth
Soft2Bet’s adoption of AWS and Snowflake has had a transformative impact on its business, driving significant improvements across multiple operational areas:
55% Reduction in Compute Costs
- Optimised infrastructure spend, freeing up resources for R&D and innovation
- Reduced reliance on costly on-premise solutions, shifting to a fully cloud-native approach
200% Faster Time to Market
- Streamlined development and testing processes, accelerating product rollouts
- Enabled real-time data insights, allowing for rapid adaptation to market trends
70% Reduction in Partner Onboarding Time
- Automated data processing and integrations reduced manual work for onboarding new partners
- Improved API connectivity and data synchronisation with third-party providers
Enhanced User Experience with Lower Latency and Seamless Interactions
- AWS CloudFront and Amazon ElastiCache reduced latency, ensuring smoother gameplay and transactions
- AI-powered analytics via Snowflake optimised personalisation and game recommendations
Empowering Developers and Innovators
Soft2Bet’s partnership with AWS has revolutionised its development process, providing the agility and scalability needed to foster continuous innovation. By leveraging cloud-native tools, AI-driven automation, and advanced DevOps practices, Soft2Bet’s development teams can now prototype, test, and deploy new features faster than ever, accelerating proof-of-concept (PoC) cycles from weeks to mere days or even hours.
Investigation: How AWS is Driving Innovation at Soft2Bet
Soft2Bet’s adoption of AWS has enabled a highly efficient, cloud-powered development environment, removing bottlenecks and fostering a culture of rapid experimentation and deployment. Key AWS tools and strategies include:
Rapid Prototyping and Agile Development with AWS Lambda
- Serverless computing with AWS Lambda allows developers to run code without provisioning or managing servers, leading to instant scaling and faster iteration cycles
- Amazon API Gateway simplifies the deployment of new services, reducing backend complexities
Automated CI/CD Pipelines for Faster Deployments
- AWS CodePipeline and AWS CodeDeploy enable seamless continuous integration and deployment (CI/CD), ensuring that new features reach users faster
- AWS CloudFormation automates infrastructure provisioning, allowing developers to spin up test environments in minutes
AI and Machine Learning-Driven Development
- Amazon SageMaker allows Soft2Bet’s developers to train, test, and deploy machine learning models for features like predictive player engagement and fraud detection
- AI-powered A/B testing frameworks help teams refine game mechanics and casino offerings with real-time user feedback
Cloud-Native Security and Compliance for Development Teams
- AWS Identity and Access Management (IAM) ensures that developers work in a secure, controlled environment, preventing unauthorised access
- AWS Shield and AWS WAF provide real-time threat mitigation, ensuring that security remains a top priority throughout the development lifecycle
Looking Ahead: The AWS-Powered Future for Soft2Bet
Soft2Bet’s cloud transformation has not only enhanced efficiency but also positioned the company for long-term growth in the highly competitive iGaming sector. By investing in AWS-powered infrastructure, Soft2Bet has achieved:
- 200% faster product launch timelines, accelerating feature releases
- Significantly reduced infrastructure costs, allowing for reinvestment in innovation
- Scalable, future-proof architecture, enabling expansion into new markets, including Europe
The company’s commitment to gamified experiences through MEGA, combined with data-driven insights from AWS and Snowflake, ensures that Soft2Bet remains at the forefront of technological advancements. From AI-powered engagement strategies to advanced fraud detection and optimised server performance, Soft2Bet is future-proofing its operations with cloud-native solutions.
By continuously refining its cloud strategy and leveraging AWS’s evolving technologies, Soft2Bet is not only shaping the future of iGaming but also setting new industry benchmarks for efficiency, security, and user experience.
Explore Soft2Bet’s full AWS case study here: AWS Soft2Bet Case Study
—TechRound does not recommend or endorse any financial, gambling or other advice or practices. All articles are purely informational—