The custom experience is something that all of us who spend a majority of our time online are looking for. Internet platforms in the United States are doing their best to give us what we want, from the custom digital experience at online poker rooms to a higher focus on user experience at affiliate platforms.
The iGaming industry serves as an excellent microcosm of the greater internet, and the desire to move towards a more client-friendly market. American online platforms are giving it their all to create a diverse industry because different US states are interested in different things.
The US online poker market is surprisingly diverse. Platforms may change the types of games that they offer from one state to the next in an effort to appeal to the users of that place. The effort to build custom digital experiences is not easy.
However, it ultimately pays off for both the clients and the casino providers. Increasing focus on user experience has helped online gambling platforms and their affiliates acquire a loyal fan base that knows they are always going to find exactly what they are looking for. The question we are looking at is how do US platforms build custom experiences online?
The Focus on UX
User experience (UX) simply refers to users’ participation online. A website that focuses on UX is one that puts the client first and search engine optimization (SEO) second. Different poker rooms and affiliates may approach UX in different ways. Some may put emphasis on curious web design and approachable navigation. Others might focus more on welcoming bonuses. The great thing is that some sites compile a list of different poker rooms that all have a unique approach to UX. But, even affiliate sites are gearing away from SEO and towards a more UX-focused model. Even though they are satisfied many players are still wondering if a UX model is worth it for many websites.
The truth of the matter is that a UX model certainly has its pros and cons. Search Engine Optimization may detract from user experience. But it is an important part of online marketing and appeal. A poker affiliate site must be able to rise above the rest in the search engine if it wants to become popular enough to help new and experienced players. We can certainly understand the uneasiness of a company to abandon SEO entirely and dive headfirst into a UX-model.
It is also worth acknowledging that most users will feel more comfortable using a website that is UX-focused. That means that they will be more likely to return to sites that are focused on maximizing the user experience. Engine optimized websites might be more likely to appear to new fans. But, those with emphasis on UX are far more likely to retain loyal fans who will return after everything is said and done. Client retention is one of the most important aspects of business as everyone knows.
Artificial Intelligence Helps
The genie that is AI has been let out of the bottle. Many may have issues with the success of artificial intelligence. But it seems that most issues stem from the dislike of generative AI. People are troubled by the effects that this new tool has on the environment. They also dislike the plagiaristic aspects of the software. Generative AI is focused more on searching and repurposing, rather than creating from scratch. Many fail to address that not all machine learning software is generative AI.
The technology that powers artificial intelligence is becoming integrated in everyday life with increasing frequency. Everyone from entertainment to the beauty industry is using machine learning in some way to improve the customer experience. Poker rooms are jumping on that bandwagon in an effort to improve the relationships that they’ve worked hard to build with their clients. So, what can AI do for poker players on the internet?
The best use of a machine learning software is that it is being used to protect customers. The AI can be trained to seek out any sort of suspicious behavior in a poker room. That could be a player depositing or withdrawing way too much cash at one time. It could also be a player who is betting unusually large sums of cash. The AI can step into contact with a human employee of the poker room. Their job would then be to decide how to proceed further. This use of AI can help poker room employees spot identity theft and reduce the risk of problem gambling. Furthermore, machine learning can also help users find the game that is just right for them. The artificial intelligence can create a curated list of games based on a player’s preferences. Each customer would have their own unique list of games that appeals to them.
Closing Remarks
The United States perhaps has one of the most developed online poker markets in the world. Laws change from state-to-state, which means that each of the states has their own approach to handling online casinos. Some have done a wonderful job at improving the industry and leading to a new boom in the American gambling market on the internet. Others are still struggling with the legal aspects of online casinos and poker. The future of the industry is certainly interesting. We predict that fans will see much more legal online poker rooms in the USA’s future considering the success that states like Pennsylvania and New Jersey have had.
