—TechRound does not recommend or endorse any financial, gambling or casino advice or practices. All articles are purely informational—
User interface and user experience are crucial to helping your product hit its intended mark. As Roulette77, an expert roulette website says, roulette players are a smart audience which does prefer to play games that are straightforward and transparent.
In other words, forget about making your games convoluted or lacking crucial detail details from the user interface.
The User Interface: What Really Matters
The first thing to ask yourself is what would matter for your roulette players. For example, are you playing a live roulette version of the game (such as https://roulette77.co.uk/live-roulette) or are you running an analogous game?
These distinctions matter. Live roulette audiences are usually focused on the interaction with the live dealer, and this means that they are interested in making sure that they get the best possible value at once. Players who are looking for something more private will choose the analogous version.
This means that they want to see the statistics, be able to customize the interface a bit – perhaps hide a panel or two, or even bring up some extra stats. Both groups of players will agree on the same – that they need to be aware of what they are interacting it and where they can find the crucial features of the game without thinking twice. Obviously, these features include:
- The betting table
- The chips (& their value)
However, there are other important aspects of the experience that many people will be interested in. For example, players similarly want to know more about where they can access statistics about the game. This enables them to quickly and easily check out on how previous rounds turned out.
The so-called “hot and cold” numbers may be a gambler’s fallacy, but they are nevertheless an important part of the overall game. This is why studios that really want their roulette games to standout will make sure that they feature this.
How to Boost Retention
There are many different ways to boost retention when it comes to online roulette, and studios are experimenting with all of them. Let’s give you a quick rundown so that you are aware of what options are available as well.
| Game features & speed | It’s actually very interesting to note that games that have a faster speed of play will lead to better retention as opposed to the slower act games. This is why there are roulette games these days that let you speed up the gameplay. |
| Additional bets | Extra bets are rarely in the player’s favor, but options such as Lightning Roulette’s 500x multiplier definitely excite interest among players. |
| Intuitiveness | Now, for this last bit is obviously important for any type of game and it will boost your retention. Still, it’s doubly important for the game of roulette where the somewhat more complex UI requires a more straightforward solution. |
Other Factors
Of course, even the best roulette games may fail to garner enough interest among players. The truth is that each successful roulette game will have to also perform well on its own. Players are invited to explore hundreds of roulette games these days and to make yours stand out, it’s no longer just a matter of having the best game, far from it.
Players will find themselves choosing not just the game that has the most intuitive design, but also the game that creates the most buzz about itself, and this is a normal dynamic, really. Players are invited to have a shot at any title that looks good to them.
Besides this, there are considerations such as the budget; what audience is your game for? Is it for low or high rollers? Is it a flexible title that can cater to both groups, or is it an elite roulette game with a user interface that targets specifically high rollers?
—TechRound does not recommend or endorse any financial, gambling or casino advice or practices. All articles are purely informational—
