Getting more customers is the first priority for every business owner. That is why having a website for your business matters a lot. However, it does not help to have a website that can’t persuade people to buy from you. See, your website has a purpose for which it exists. Maybe you want people to share your blog posts, sign up for a newsletter, or buy your products. No matter your goal, your website should compel visitors to complete an action.
What Do High Converting Websites Have in Common?
Are you wondering where you are making mistakes? Chances are, your website is not persuading visitors enough to take action. Website design and copywriting are the two aspects that determine whether you will get new customers or you will lose prospects to your competition. Below are some of the characteristics of converting websites.
Attractive Design
Your site should be the perfect representation of your brand and products. Since the first impression matters, you should try as much as possible to have a professional website that tells your story. An attractive website design has:
Super-fast loading speed
As you already know, internet users want information and nothing short of that. Therefore, sites that take ages to load often experience high bounce rates; people end up navigating away to other sites.
User-friendly navigation
Your website design should make it easy for visitors to find information. This will ensure people stay on your site as long as possible.
Mobile responsiveness
Optimize your website for mobile, or visitors will get frustrated and go somewhere else even before seeing what you have to offer.
High-Quality Content
How do you create content that makes sense to your visitors ? First off, if you can answer their “why” questions, they will love you even more. If you are succinct and can write in a friendly tone without filling your pieces with technical jargon, your readers will get hooked to your website and may end up responding to your call to action (CTA).
That said, keep things fresh and always hit the right nerve in your reader. Answer their questions in your blog posts and share them on social media for better reach. Also, make it a routine to include images in your articles. A picture grabs readers’ attention and often communicates messages a lot easier than text.
Videos
A staggering 71% of customers agree that watching a video about a product impacts their purchasing decision positively. Create videos that appeal to your website visitors. It could be a video that answers common questions about your brand, a quick demonstration of your products and how to use them, or anything else along those lines.
“Contact Us” Page
If you want to build credibility and win the trust of your prospective customers, make your contact information readily available. That small but valuable section increases their chances of converting. If possible, include your email and phone line along with a Google map on the homepage – they are trust signals!
Engaging Call-to-Action Phrases
If you don’t urge your visitors to do something, they will do nothing! Even social media pages want you to share their posts with your friends. With that in mind, figure out the purpose you want your site to fulfil and always ensure that you include it in your blog posts. It is one of the safest ways to trigger action from your visitors.
Some of the most effective call to action (CTA) phrases you will find on highly converting websites include “sign up,” “get started,” “learn more,” and “try for free.”
Take Your Website to the Next Level
As you can see, creating a high-converting website has little to do with hard work. While effort is a factor, it all boils down to knowing how to effectively apply psychological triggers to win the trust of your customers and compel them to take your desired action. It’s pretty easy!
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