Company: C8 Consulting
Founder and Managing Director: Paula Elliott
Website: https://www.c8consulting.co.uk/
About C8 Consulting
C8 Consulting was founded by Managing Director Paula Elliott in 2004 and, more than 20 years later, remains independently owned. Paula started the agency while raising a young family, without a co-founder, building the business around her vision of what a PR agency should be: creative, entrepreneurial, supportive of its people and invested in its clients.
Over two decades, C8 has built a particular pedigree in disruptive technology. C8 works with fast-paced startups to scale up companies that need to break into or disrupt markets and build credibility as they scale.
This often means finding the issue a company can become known for and building a campaign around it. During its six-year relationship with Carbon Black, C8 supported the cybersecurity company through a rebrand, IPO and acquisition by VMware. C8 also developed The Carbon Black Global Threat Report, launching it first in the UK before growing it across 18 markets. It became a long-running research programme that helped keep Carbon Black part of the cybersecurity conversation as the business grew.
C8 is doing the same for the next generation of technology companies. For Reach Security, C8 identified configuration drift as an area receiving relatively little attention and developed research among 250 US cybersecurity professionals to help establish a benchmark around the issue. For AI security company Outerlimit, C8 began building its story while it was still in stealth. By launch, its founders were already contributing to the wider debate around agentic AI security, with further coverage following in The Wall Street Journal, The i Paper, and The Independent.
As the communications landscape evolves, C8 is evolving with it. In 2026, the agency expanded its offering to include Generative Engine Optimisation (GEO), helping brands understand what AI tools say about them and how PR and earned media influence that narrative.
Beyond traditional media relations, C8 understands that influence is increasingly shaped within online communities and specialist forums. Platforms such as Reddit, Discord, Signal, WhatsApp, Slack, LinkedIn groups and Discourse have become important arenas where conversations begin, opinions form and relationships are built, often long before a formal pitch reaches a journalist’s inbox.
Many campaigns that C8 runs are global and it works with a network of more than 50 partner agencies across over 20 countries. Most recently, it brought together nine European regions for the 30th anniversary of Panasonic TOUGHBOOK, a client C8 has supported for 15 years. The London launch welcomed more than 50 journalists and included 40 media briefings.
Success has also given C8 the opportunity to give back. Paula Elliott has joined the London Board of Boycott Your Bed, and C8 is providing pro bono PR support to help Action for Children raise its profile within the technology community.
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