Company: Caliber Corporate Advisers
CEO: Grace Keith Rodriguez
Website: https://www.calibercorporate.com/
About Caliber Corporate Advisers
Grace Keith Rodriguez is the CEO of Caliber Corporate Advisers, a leading marketing and public relations agency founded in 2010 and exclusively focused on fintech and financial services, insurtech and insurance, proptech and real estate, joining the organisation in 2014.
As CEO, she sets the strategic direction of the agency, driving growth, evolving its service offerings and strengthening the client and employee experience.
A leading fintech storytelling expert with more than 10+ years at Caliber, Grace has driven substantial growth, more than tripling company revenue and staff. Under her leadership, Caliber has been recognised by the Financial Times as one of the Fastest Growing Companies in the Americas for four consecutive years, and has earned distinctions such as Inc. Best Workplace twice, Fast Company Best Workplaces for Innovators and Ragan Top Place to Work for Employee Wellbeing.
Throughout her career at Caliber, Grace has played a central role in helping fintechs shape compelling brand narratives, build market visibility, attract investors and acquirers, and reach their target audiences. Her expertise in PR, marketing and communications has guided both established and emerging financial services, fintech and insurtech companies through acquisitions, product launches, IPOs, leadership changes, market challenges and competitive positioning – solidifying Caliber as a trusted partner in the industry.
Beyond her leadership responsibilities, Grace is also a strong advocate for diversity and increased representation of women and underrepresented groups across fintech and financial services. She has championed initiatives to foster a more inclusive workplace, including employee feedback programs, cultural education and inclusive hiring and advancement practices. Today, women represent 75% of the leadership team, compared with an industry average of approximately 20–30%.
As the media landscape has evolved, Grace has also helped Caliber address one of the longstanding challenges facing PR: demonstrating its impact beyond traditional coverage metrics. With AI transforming how audiences discover and evaluate companies, she has pushed the agency to rethink how it measures communications effectiveness and equips its teams to advise clients.
This year has been especially significant for Grace as CEO, as she spearheaded initiatives to further incorporate AI into reporting efforts and processes. She oversaw the development of the Caliber Digital Metrics Certification, a proprietary program designed to integrate SEO, analytics and AI-driven search strategy into every client engagement, which every member of the Caliber team has completed.
Additionally, she championed the development of Caliber Authority Index, a proprietary measurement framework that brings earned media, digital and SEO performance, AI visibility and social media data into a unified view. The framework gives companies an overall 0 to 100 Authority Index Score alongside scores for each area, helping them understand their visibility, authority and competitive standing, track progress over time and make more informed marketing and communications decisions as AI reshapes how brands are discovered.
Together, these accomplishments reflect Grace’s impact in growing Caliber into a leading specialised communications agency while advancing PR measurement and equipping communications professionals to deliver more strategic, data-informed counsel.
Want to find out what TechRound can do for your business?
