Company: ASTRSK PR
Founder and CEO: Elliot Tomaeno
Website: https://astrskpr.com/
About ASTRSK PR
ASTRSK PR is a New York communications agency built for startups and disruptive consumer technology companies that embrace their rebellious side. Elliot Tomaeno founded the agency in 2012 on a simple belief: old school PR does not work for new school brands.
Since then ASTRSK has launched more than 1,000 startups and innovation brands, from Groupon and Squarespace to THINX, Lemonade and Misfits Market. The agency was named to the PRNet 100 in 2024 and 2025, and Elliot was featured on the Business Insider list of top PR people to know.
ASTRSK works as an extension of the companies it represents, not as a vendor. The most important PR work happens before the first email to a reporter. That means finding the real story, pressure testing the message and preparing founders to say something worth quoting. The approach has made ASTRSK a trusted partner for founders and investors at the earliest and most volatile stages of company building.
Today the agency runs three account teams serving clients across AI, venture capital, health, fashion, hospitality and consumer goods. The work spans media relations, bylined thought leadership, podcasts, speaking, awards and launch strategy, because earned coverage alone no longer tells the full story of a company.
The biggest challenge has been keeping pace with a media landscape that looks nothing like it did when the agency started. Newsrooms have shrunk, beats have consolidated and founders compete for attention with creators and constant news cycles. ASTRSK responded by widening its playbook and by rebuilding how the agency works from the inside.
That rebuild has made ASTRSK one of the more AI-native agencies in PR. Every client account runs on a shared knowledge base that holds messaging, spokesperson positioning, media history and claim guardrails in one place. The team also built its own AI agent that works inside the tools the team already uses and checks drafts against that source of truth. The result is faster turnaround and fewer errors, with the strategy and relationships still led by people.
ASTRSK also reserves roughly 10 percent of agency capacity for pro bono work with early founders who could not otherwise afford senior PR support.
Want to find out what TechRound can do for your business?
