Company: PRLab
Founder and CEO: Matias Rodsevich
Website: https://prlab.co/

About PRLab
PRLab was founded in 2018 when Matias Rodsevich bootstrapped the agency at 25 with a clear focus on helping B2B technology companies build visibility, credibility and authority through PR. Since then, PRLab has grown from a small independent agency into a global tech PR firm, with its headquarters in Amsterdam and offices across Stockholm, Munich, Madrid and Austin.
One of the biggest challenges we have overcome has been building a truly international agency while maintaining a specialised focus. Rather than trying to serve every industry, PRLab has remained focused exclusively on B2B technology companies, developing deep expertise across areas such as AI, fintech, SaaS, cybersecurity and emerging technologies.
Our impact on the PR industry has been shaped by this specialisation. We combine traditional earned media with data, technology and AI to make PR more measurable, scalable and relevant to the way modern technology companies build authority. We have supported more than 200 tech companies globally and continue to help ambitious B2B brands turn complex technology into stories that matter to journalists, customers and the wider industry.

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