Company: Shift7
Co-founders: Alex Brooks, Afsheen Chowdhury
Website: https://shift7.agency
About Shift7
Where Stories Sell
PR gets you noticed. Sales gets you paid.
Shift7 was founded in August 2025 to connect the two.
As an independent agency, we bring PR, content and sales consultancy together under ‘Where Stories Sell’, turning attention into assets that support commercial growth. Media coverage builds credibility. Thought leadership opens conversations. Insight gives sales teams something valuable to take to prospective buyers.
We built the business around a gap we knew well: companies were investing in communications but never connecting it to the sales team to help them sell.
Senior Experience, Sleeves Rolled Up
Our team (4 people) brings more than 20 years of PR experience directly to client delivery. The people shaping the strategy also pitch the stories, write the content and drive campaigns forward.
That tackles a familiar agency frustration: senior expertise dominating the pitch, then disappearing into the background. Our clients get direct access to experienced practitioners who know their business, challenge their thinking and take responsibility for results.
Being hands-on is fundamental to how we work.
Building A Business Before Making A Noise
Our biggest challenge was unusually apt for a PR agency: building momentum while unable to promote ourselves fully.
The transition from previous agency senior leadership roles meant honouring non-compete agreements and delaying our public launch until January 2026. We used those early months to secure clients, refine the proposition and build our brand, website and sales materials.
By launch, we had paying clients, proven delivery and a profitable business. The restrictions forced us to establish substance before visibility, giving us a stronger story when we could finally tell it.
First Year, Major Wins
In our first year, we won retained clients including Hitachi Vantara, TeamViewer and Cezanne HR. Our work now spans data, security, HR, fintech AI and networking.
In February 2026, we won a six-way competitive pitch for Hitachi Vantara against established agencies. For a business only months old, it was powerful validation of our experience and model.
For Cezanne HR, we have generated 69 media articles across national, business, technology and HR publications. Sales teams have used that coverage and thought leadership in outreach and prospect conversations, giving each story a purpose beyond publication.
Changing The Conversation About PR
Our contribution to the industry is practical. Demonstrating how PR and sales can work together from the outset.
We encourage clients to ask how communications can support buyer confidence, sales conversations and business opportunities alongside measuring coverage.
Across our early client work, our sales training helped clients increase meetings booked by 64%. That result illustrates the value of bringing communications expertise and sales capability into the same team.
Charity Begins At Home
We also committed to a 12-month pro bono campaign for the Street Soccer Foundation, supporting awareness of youth homelessness through partnerships with Premier League and Championship football clubs. Not something every agency does, especially so early on.
Unlike other agencies, Shift7 brings commercial ambition and social contribution together through the same commitment: experienced people, personally involved, making stories count.
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