Company: Amperity
Founder: Derek Slager
Website: https://amperity.com/
About Amperity
Amperity helps brands turn complex customer data into measurable business value. Its AI-powered data cloud unifies and cleans fragmented data from multiple channels to build accurate, comprehensive customer profiles.
With most companies using numerous SaaS tools, it’s common to see customer data spread across several siloed systems. Each tool relies on its own stored copy of the data, creating uncertainty about which is the most accurate. Amperity’s pioneering Lakehouse architecture addresses this by allowing users to share customer data among tools and platforms without having to copy it or build and manage connections.
Using patented AI-technology, it also identifies if a customer is using different names, emails or devices across consumer touchpoints, and will stitch profiles together to produce an accurate 360 view of all interactions.
This is providing brands with a scalable, AI-ready data foundation that empowers deeper analysis – enabling brands to better understand their customers, predict future behavior and personalise omni-channel experiences.
In the past year, Amperity has added several natural language interfaces that enable non-technical and technical users, including marketers, analysts and data engineers, to access these insights more quickly, without having to write code.
These insights are delivering numerous business benefits – including the ability to identify high-value audiences and make smart, real-time decisions that drive more cost effective, higher performing customer acquisition campaigns. Brands report campaign performance lifts of up to 50%.
Today, more than 400 brands are relying on Amperity to deliver over 15 billion unified profiles daily. These include Virgin Atlantic, New Look, Dr. Martens, Haymarket, Under Armour, Wyndham Hotels & Resorts, Seattle Seahawks and Alaska Airlines.
