Company: Vaayu
Founders: Namrata Sandhu, Luca Schmid
Website: https://www.vaayu.tech/
About Vaayu
Vaayu is the world’s first automated software helping brands and retailers reduce impact at scale. Using proprietary AI and machine-learning technology, it gathers and calculates granular data from the supply to logistics in real-time. Vaayu’s robust science-based insights enable meaningful reductions, powering retail sustainability strategies and driving circularity.
The Impact Modelling Engine uses Vaayu’s unique TÜV Rheinland-certified life cycle assessment (LCA) approach to create accurate footprints across Scopes 1 to 3. Vaayu is ever-enhancing its technological capabilities, recently expanding its predictive AI scenario feature and enabling retailers to explore reduction scenarios such as alternative materials, processes and locations to project precise impacts and power their strategies. Vaayu’s machine learning also has the unique ability to fill complex data gaps based on the calculation of millions of global shipments. This data drives smarter business decisions and significant reductions, backed by science.
Since launching in 2020, Vaayu has raised $13 million in seed round funding and onboarded more than 60 global partners. In 2023, Vaayu extended beyond Fashion, Apparel & Footwear to calculate the emissions of further retail verticals; Consumer Health, Beauty, Homewear & Garden, and Electronics. As the only carbon accounting software specializing in retail, this is a crucial step in ensuring Vaayu supports all brands and retailers in helping drive down the industry’s emissions at scale.
With retail responsible for 25% of global carbon emissions and the fashion sector on track to generate 2.1 billion metric tons of carbon emissions in 2030, Vaayu’s mission is to reduce one gigaton of carbon emissions by 2030. In 2023, Vaayu delivered the largest-ever primary dataset on the climate impact of shopping second-hand fashion online and at scale with Vinted, by collecting real-time tracking information from over half a billion transactions and insights from 350,000 Vinted users. Vaayu also recognizes that reducing emissions is a shared responsibility with the consumer and, as part of an ongoing collaborative partnership with Klarna, is providing its 150 million shoppers with automatically calculated carbon footprints for over 122 million fashion products by pulling product-level emissions data via Vaayu’s API.
Vaayu is one of the first to market solutions offering a deeper understanding of climate impact — moving beyond carbon and similar greenhouse gas emissions to calculate further impact factors including water consumption, freshwater ecotoxicity, freshwater eutrophication, marine eutrophication and non-renewable energy consumption. This offers brands a much greater insight into their Scope 3 impact — the Scope which is responsible for up to 90% of a brand’s impact — and understanding and reporting on these factors is preferred by global leading standards.
While Vaayu’s strides have been significant, Vaayu remains acutely aligned with its mission to foster sustainable change in the retail sector in the name of decelerating climate change. Vaayu’s growing list of global partners, including Shop Apotheke, Veja, Ace & Tate, Missoma and Otrium, underscores the industry’s trust and the tangible value of its innovations — milestones not only for Vaayu, but collective steps forward for the entire industry and our planet.
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