Company: Tickaroo
Founders: Naomi Owusu, Andreas Gerauer, Matthew Ulbrich and Peter Dendl
Website: https://tickaroo.com
About Tickaroo
Founded in 2011, Tickaroo’s software was built to solve one of publishing’s toughest challenges: delivering authentic, real-time coverage audiences can trust, while sustaining engagement and unlocking revenue.
Audiences used to social media’s speed and interactivity now expect the same from news and sports providers. At a time when trust in traditional media is eroding, they demand instant updates delivered with transparency and authenticity.
Legacy and in-house solutions often collapse under pressure, bloat workflows, or fail to drive engagement and revenue. Publishers need tools that are stable under traffic, simple to adopt, and designed for engagement and trust.
Tickaroo’s liveblogging platform is trusted by 350+ media organisations worldwide, including Süddeutsche Zeitung, The Irish Independent, Stuff, Mediahuis, and leading European press agencies to deliver fast, reliable, and engaging real-time reporting. It powers everything from global elections to the Taylor Swift Eras Tour, handling routine updates and record-breaking traffic spikes with ease.
Tickaroo offers:
Stability at scale: During the 2024 U.S. election, Tickaroo processed 1.66 million requests per minute and 10.2 million page views in 24 hours with no downtime.
Engagement & interactivity: Polls, Q&As, quizzes, and comments foster two-way interaction. Stuff’s Taylor Swift ticket sales coverage drew 400+ comments, while FAZ polls generated 8,000+ reader votes.
Audience trust: Transparency features such as personal bylines, photos, and real-time connect journalists authentically. Seven of Süddeutsche Zeitung’s ten most-read pieces in 2023 were Tickaroo live blogs.
Revenue growth: Tickaroo’s live blogs boost retention, media time, SEO performance, subscriptions and ad revenue. They keep readers engaged 8x longer than articles. Westfälische Nachrichten converted 10 subscriptions in three days through its G7 live blog and achieved 7.3% subscriber reach with its paywalled football coverage. Tickaroo’s Live Blog Marketplace enables 61,000+ annual post transfers, scaling reach and revenue while strengthening SEO.
Time-saving AI: Smart Assist automates headlines, captions, tone, and large-scale data entry. Protouch used it to profile 5,000 athletes in hours instead of weeks.
Anytime, anywhere workflows: The mobile app lets teams cover events from anywhere, integrating visuals and social posts for a multimedia experience. Multiple journalists and third-party experts can seamlessly work together both in and out of the newsroom, enabling Der Spiegel to leverage seamless contributions from 33 reporters in a single live blog.
Ease of adoption: With an intuitive, no-code interface, Tickaroo enables quick setup. Bruzz Media launched its first live blog within five minutes of onboarding.
The sports edge over socials: Tickaroo powers dynamic coverage of the Super Bowl, European football championships, and the Paris Olympics, where retention averaged 12+ minutes.
Tickaroo isn’t just powering today’s newsrooms; it’s shaping the future of reporting. Partnerships with universities in Sheffield, Salford, Northampton, and Lancashire are training the next generation of journalists in live, audience-first storytelling.
With unmatched stability, proven outcomes, and a global footprint, Tickaroo delivers authentic, engaging, revenue-driving live reporting. It’s building the infrastructure for trustworthy, real-time storytelling at scale.
