Company: GuideGeek
Founder:Ross Borden
Website: https://guidegeek.com/
About GuideGeek
GuideGeek is the leading AI platform for travel brands and has launched custom AI tools with more than 50 destinations around the world over the past year.
Whether building an itinerary or navigating on the ground, travellers receive real-time guidance in 50 languages tailored to their interests, group size and needs. GuideGeek’s conversational AI SaaS is built on ChatGPT and integrates over 1,000 additional trusted data sources along with parent company Matador Network’s vast travel data and extensive destination-specific content to provide personalised, conversational recommendations.
Successful partnerships with leading destination marketing organisations (DMOs) such as Marketing Greece and the German National Tourist Office (GNTO) demonstrate the platform’s ability to adapt to complex regulatory environments while delivering measurable impact for some of Europe’s most competitive tourism markets.
In Greece, GuideGeek powers Pythia, Europe’s first national-level AI travel assistant. Available via DiscoverGreece.com and WhatsApp, Pythia integrates Marketing Greece’s content with GuideGeek’s expansive dataset. It offers planning support and in-trip discovery, highlighting both iconic landmarks and lesser-known gems across the country.
“We know a little bit more about destinations in Greece than other sources on the internet and go into real depth as far as the actual visitor experience, whether that’s the best things to do when you’re at a destination, local tips or what beach is best suited for kids or water sports,” says Panos Kokkalis, digital products manager of Marketing Greece. “We’re very pleased with how Pythia prioritises this kind of information from our website and weaves in other data sources as needed to provide instant and complete answers to any question travellers might have.”
In Germany, GuideGeek underpins Emma – Your AI Guide to Germany, created with the GNTO to engage American and international travellers. Accessible on WhatsApp and Facebook, Emma offers highly personalised suggestions that go far beyond the typical highlights, focusing on cultural immersion, gastronomy and nature.
“We pride ourselves on being a forward-thinking, technology-focused destination marketing organisation,” says Ricarda Lindner, Regional Manager for the Americas and Director of the Foreign Representative Offices USA at German National Tourist Office. “Artificial intelligence has clearly had a breakthrough in the past couple of years, and we are thrilled to be using the latest generative AI tool to engage travellers in planning an unforgettable, perfectly tailored trip to Germany.”
Both partnerships highlight GuideGeek’s ability to deliver innovation, compliance and value to travel brands. The platform offers robust multilingual capabilities, intent recognition and scalable infrastructure that meets EU data protection standards. For end users, the result is a seamless, engaging travel companion that makes destinations more accessible and experiences more memorable.
GuideGeek embodies the qualities the SaaS66 celebrates: bold vision, excellent 3x3cution and tangible impact. Its work with Greece and Germany shows how SaaS can drive real transformation in legacy industries by strengthening connections between destinations and their visitors. GuideGeek is defining what is possible for the travel industry with AI — and setting a high bar for SaaS innovation across Europe and beyond.
