Company: Noahs
Co-Founders: Daniel Baven, Peter Strøm, Robert Engström, Danny Cavender and Carl Simonsson
Website: https://www.noahs.global/
About Noahs
Noahs is a pioneering Copenhagen-based food-tech company that transforms the food game inside service stations, supermarkets, and travel hubs — turning them into modern food destinations.
Founded in 2020 by 5 Danish innovators and entrepreneurs Peter Strøm, Robert Engström, Danny Cavender, Carl Simonsson, and Daniel Baven, Noahs team has been on the journey of disrupting the food-tech industry in Denmark and globally through high-tech, modular kitchens in underutilised spaces, that offer multiple branded cuisines from one smart kitchen hub.
Noahs is the engine behind a new kind of food retail, building a fully integrated ecosystem that allows retailers to operate restaurant-quality foodservice without needing restaurant infrastructure, staff, or expertise.
It enables global and regional partners like Q8 service stations and MENY supermarkets to stream high quality food brands across delivery platforms, their own native channels like app, web, and kiosk, and over the counter, all through one system run by one team.
The company’s core product is packaging three things in one: technology, a curated brand library, and smart kitchen architecture. It plugs in over Wi Fi, is simple to switch on, and is built for network scale.
With Noahs Technology Platform the company digitises a retailer’s entire food operation across delivery aggregators, native app, web, kiosks, and the store. It handles menus, pricing, routing to kitchen screens, order throttling, and payments. The goal is simple. Turn on digital revenue with minimal extra labour and minimal capex.
When it comes to the Noahs Brand Library, it streams a curated library of proven food brands that retailers can activate quickly. Each brand arrives with clear SOPs, training, assets, and menus designed for omnichannel. The main focus is on dishes that travel well, repeat well, and win on platforms.
Finally, Noahs Smart Kitchen Architecture allows to bring compact, high throughput kitchens that support many brands in one footprint. Layout, workflow, equipment, packaging, and menu engineering are built into the system so teams can deliver consistent quality at speed. It plugs into the tech and the brands out of the box.
Together, these technologies solve a real problem: how to bring great food into the places people already are — without building new restaurants or adding operational complexity.
Noahs is not just replacing restaurants. Noahs is reimagining the entire food layer inside retail — and making it easier, smarter, and more profitable for everyone involved.
From launching their first test modular smart-kitchen in Copenhagen at the end of 2020, to onboarding major international conglomerate clients and partners like MENY and Q8, set to roll out 100+ locations in 2025, Noahs is changing the status quo on the international food-tech scene, by creating no added staff and offering a low-capex system that seamlessly connects retailers to the digital food and retail economy.
