Company: AAZZUR
CEO: Philipp Buschmann
Website: https://www.aazzur.com/
About AAZZUR
AAZZUR was founded in 2017 with a clear ambition, to make financial services easier to integrate, customise and bring to market.
The company operates as an embedded finance aggregator and SaaS platform, connecting businesses with financial services through a combination of APIs, middleware and modular Smart Finance Blocks. Its technology allows businesses, financial service providers and startups to build and embed financial products without having to develop every component from scratch.
AAZZUR has developed more than 70 Smart Finance Blocks covering areas including retail and SME banking, cards, loyalty and rewards, wealth and investments, insurance and lending. These modular, white label components can be configured around the customers own branding and user experience, while businesses can also select from a network of integrated financial technology providers available through AAZZUR.
One of the core challenges AAZZUR addresses is the complexity involved in bringing financial products to market. Businesses can face multiple technology providers, integrations and regulatory requirements when developing embedded financial services. The AAZZUR platform provides an orchestration layer designed to simplify these connections and accelerate development.
This approach enables solutions to launch four times faster, with up to ten times lower initial costs, compared with building financial services in house. Businesses can choose different routes to market, from ready to use Smart Finance Blocks through to APIs for in house technology teams and customised implementations.
AAZZUR has demonstrated how this model can be applied in practice. In one example, AAZZUR helped an EU bank develop a secure and compliant banking platform for SMEs and startups, delivering the minimum viable product in six weeks using its Smart Finance Blocks.
The company has also continued to expand its ecosystem and market presence. In 2025, AAZZUR was selected for Mastercard Start Path, a global startup engagement programme, following a competitive selection process. AAZZUR has also achieved 3x year-on-year revenue growth, raised €8 million across two funding rounds and expanded its team.
The company has received recognition through organisations and programmes including Techstars, Tenity, FinTech Innovation Lab and Plug and Play. In 2024, AAZZUR won the Mastercard Central European Fintech Forum Best Business Model Innovation award and is part of the Fintech 50. AAZZUR is now focused on continuing to simplify embedded finance and expanding the range of financial services that businesses can integrate through its platform.
By turning complex financial infrastructure into modular, configurable software, AAZZUR is helping make financial technology more accessible, giving businesses a faster route to developing new financial experiences and contributing to a more connected SaaS ecosystem.
Want to find out what TechRound can do for your business?
