Company: MyWhoosh
Founder: Akhtar Saeed Hashmi
Website: https://mywhoosh.com/
About MyWhoosh
“MyWhoosh launched in 2019 with a vision to redefine indoor cycling by making indoor training and racing accessible to everyone, everywhere. Based in Abu Dhabi, we are the world’s fastest growing indoor training platform, recognised as the official platform for the UCI Cycling Esports World Championships through 2026.
Our journey began by addressing a major gap in the market. While indoor cycling was growing, high subscription costs and hardware requirements often acted as barriers to entry. MyWhoosh disrupted this by providing the first free-to-use virtual training platform. We believe that health and fitness should not be locked behind a paywall; it’s this philosophy that has allowed us to scale rapidly across the UK, Europe, and the MENA region.
The challenges we overcame were primarily technical and behavioural. Building a virtual world that feels authentic to a cyclist requires immense processing power and sophisticated physics engines. We invested heavily in our graphics to ensure that whether a user is riding through the streets of Belgium or the deserts of AlUla, the experience is immersive and engaging. Furthermore, we had to prove that a free-to-play model could sustain a world-class competitive ecosystem. We did this by creating the popular e-sports racing league, the Sunday Race Club, while developing world-leading guardrails to reward fair play and enable our platform to be the most trustworthy on the market.
MyWhoosh is impacting the sports technology industry by transforming the indoor cycling industry from exclusive, high-cost technology to a mission of globalaccessibility and participation.
We have challenged the industry standard of subscription-based models by proving that being free is a vehicle for massive participation. By removing financial barriers, we are increasing cycling numbers globally and establishing indoor training as a standard, year-round practice for the everyday rider rather than just elite athletes.
As virtual racing grows, we have also led the industry in building a foundation of trust and fairness. Through our advanced verification and rule enforcement systems, we provide a high-integrity environment that ensures virtual sport is taken with the seriousness it deserves, protecting and promoting the credibility of esports for competitors at every level.
Today, MyWhoosh is a digital stadium bringing in tens of thousands of daily users across multiple sports, including cycling, running, triathlon and rowing in our virtual worlds. We have hosted thousands of events, community rides and races to weekend athletes and professionals alike. As we look toward the 2026 UCI Cycling Esports World Championships, our focus remains on pushing the limits of what is possible in the virtual training space, ensuring that the future of our platform is immersive, competitive, and open to all.
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