Company: EasyCoach
Founder and CTO: Shlomi Meiner
Website: https://www.easycoach.club
About EasyCoach
EasyCoach was founded in 2021 by Shlomi Meiner, a former college football player who experienced firsthand the operational chaos that holds clubs back.
His vision was straightforward: give coaches and clubs a single platform where daily operations and genuine player development work together, not in silos.
The challenge EasyCoach set out to solve is one that nearly every youth soccer club faces. Scheduling, payments, and communications were handled in one place, while session planning, player evaluations, and development tracking happened somewhere else entirely, if they happened at all.
This disconnect wastes time, dilutes coaching quality, and leaves clubs unable to grow sustainably. Building a product that truly unified these two worlds, and made both sides better, required deep understanding of how clubs actually operate under real pressure. The team did not build for an idealised version of a club. They built for the messy, time-poor, resource-stretched reality most clubs live in every day.
Since launching, EasyCoach has grown into the operating system for youth soccer. The platform now supports over 150 clubs and federations across more than 30 countries, managing more than 50,000 players worldwide. Today EasyCoach is the official platform for the WPSL in the US and its clients include Villarreal CF, Shakhtar Donetsk, and the national football federations of Croatia, Israel, Kazakhstan, and Fiji. That breadth of adoption, spanning top European clubs and national governing bodies on multiple continents, reflects a product that works across very different sporting cultures and organisational structures.
The impact on the SportsTech industry has been meaningful. EasyCoach shifted the conversation from data storage to genuine operational support. Most platforms in this space help clubs record what is happening. EasyCoach helps clubs determine what should happen next. Built-in AI assistants reduce administrative workload and give every role in a club, from director to coach to admin, clear and actionable next steps. This is a fundamentally different proposition, and it has raised the bar for what clubs should expect from their technology partners.
EasyCoach also demonstrated that professional-grade tools do not have to be exclusive to elite clubs. By making a sophisticated, AI-powered platform accessible to grassroots and semi-professional organisations alike, the company has helped level the playing field in youth player development. Clubs that previously relied on spreadsheets and group chats can now operate with the same clarity and structure as top-tier academies.
The road from founding to where EasyCoach stands today involved navigating a fragmented market, building trust with federations that had never adopted software of this kind, and continuously refining the product based on feedback from coaches who had little tolerance for complexity. That grounding in real-world use cases is what sets EasyCoach apart.
EasyCoach is not simply a sports technology product. It is the infrastructure that modern clubs and federations are building their future on.
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