Company: Triple B Media
MD and CTO: Anthony Bailey (MD), Brendan Canning (CCO)
Website: https://tripleb.tv
About Triple B Media
Triple B Media is an emerging leader in the free, ad-supported television (FAST) universe. The company launched in 2021 with a clear mission: to superserve loyal fan bases of niche sports which are underrepresented by major networks.
The most well-known sports networks largely focus on a handful of sports such as football, basketball and baseball. Coverage of these sports is easy to find, though consumers often end up spending quite a bit on ever-rising cable bills and monthly subscriptions. Fans of less-mainstream – but still quite popular – sports often still have to pay for those subscriptions just to catch their favourite sport for an hour here or there in off-peak time slots. Triple B has created homes for these fans.
With free, 24/7 channels dedicated to billiards, boxing, bowling, cornhole and powersports, Triple B provides a set-it-and-forget-it service for passionate fans who cannot get enough of their favourite sport. And while Triple B is a small fish in a global pond, things are going swimmingly. It was named to the 2025 Inc. 5000 list of fastest-growing companies and has launched new channels every year since its inception.
Viewers can access and watch these channels for free on a wide range of broadcast and streaming platforms. And unlike other types of content in which a paid subscription may eliminate ads, every live sporting event you have ever watched has had regular commercial breaks, so there really is no downside.
For example, Billiard TV is accessible via Prime Video (U.S. and UK), DIRECTV, Samsung TV Plus, The Roku Channel, LG Channels, YouTube TV, Fubo, Sling TV, Xfinity Stream, Xumo Play, Rogers Stream, Google Freeplay, Plex, Distro TV, Local Now, Tivo, Free Live Sports, TCL, sports.tv, Freecast, Stremium, Channel Box and Vidaa, in addition to its own Roku app. And there is a diverse mix of programming. In addition to showing classic Mosconi Cup tournaments, Billiard TV streams more than 1,000 hours of live professional and high-amateur billiards from all over the world on an annual basis.
The key innovation of Triple B is offering a repeatable and streamlined distribution model for niche rights holders that can leverage streaming platforms across smart TVs and set-top boxes, as well as web-based streaming and even digital over-the-air television. It is a huge boon for sports leagues rights holders, who would not have another way to effectively monetise their content. It also provides a uniquely targeted mechanism for advertisers who want to reach these audiences.
But as Triple B co-founder Brendan Canning put it in an article in The Sun covering the launch of Billiard TV in the UK: The real winners, of course, are the fans and viewers.
Triple B is changing the sports entertainment landscape by superserving die-hard sports fans who cannot get enough of the sports they love. Many of these platforms are already built-in and accessible on smart TVs, or just a few clicks away on a computer. No cable bills, no subscription fees, all action, 24/7.
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