AAZZUR Wins Berlin’s Mastercard Pitch Competition For Its Innovative Business Model


Embedded finance innovator AAZZUR has won the Pitch Competition at Mastercard’s Fintech Forum 2024.

At Berlin’s The Factory, the “Meet the NextGen Innovators” event brought together six of the region’s most exciting startups to pitch to a panel of industry judges. These six finalists were selected from over 350 startups considered by the Mastercard team.

The fintech firm’s pitch showcased its groundbreaking work in embedded finance orchestration, and its comprehensive ecosystem that includes BaaS/CaaS providers and API-based fintech services.

By plugging into this ecosystem, companies of all stripes can create an entirely new mobile banking app from scratch or enhance their existing offering within weeks via AAZZUR’s modular smart platform, adding everything from budgeting tools to insurance and carbon offset programmes in order to make their customers’ lives better.

The judges were particularly impressed with the company’s vision and business model; that creates efficiencies, industrialises fintech deployment and adds critical value around vendor independence and AI use case enablement.



AAZZUR, which enables businesses to build and embed financial products 10x cheaper and 4x faster than building in-house, was selected for its innovative approach, pitch, and business model. As winner, the team has secured a place in the Pitch Competition Finale at the Central European Event in October.

Philipp Buschmann, AAZZUR CEO, said: “We are ecstatic to have won the Berlin Mastercard Fintech Forum Pitch competition. To be recognised by Mastercard is validation of the highest order that our mission is going to be a success. Mastercard and AAZZUR are now going to look at how we can work together, which will positively impact our deal-flow and enable our clients to go to market quickly and securely.”

The Mastercard Fintech Forum is a unique venue for startups to engage with local stakeholders and other innovators. Two winners from the Berlin pitch event (innovation and impact) will advance to the finale in October, vying for further recognition and opportunities.

AAZZUR encourages all attendees to connect with their team and discover their innovative financial solutions, contributing to the advancement of financial technology.