De Montfort University – Successful Alumni who Founded Startups

If there is someone you would like to add to the list, please email us directly. Please see our shortlist below!


Trevor Palmer – Tank


Trevor Palmer, Tank


Trevor started Tank in 2010. The business offers PR, digital PR and digital marketing services to brands like Ipsos, Dixons Carphone, Orangetheory Fitness and Versaclimber. The company is ranked in the prestigious PR Week Global Agency Business Report at 147 in the UK.

The business has become renowned as one of the front runners in the field of digital PR – where PR and digital expertise are used to improve search rankings, as well as to increase media profiles. Hugely successful international campaigns for the likes of YorkTest and national campaigns for the likes of Miller Homes have helped the agency to cement its position in this fast-growing sector.

The agency is sector agnostic, as owner Trevor has always followed the philosophy that the best PR is about the process as opposed to the contacts book, and to that end he has built a diverse team that can handle most sectors. Since the pandemic, the agency has continued to grow hugely in the tech sector with clients spanning from software as a service to satellites, and it’s also begun to work significantly in the healthcare and pharma sectors.

“The quality and relevance of content is what makes campaigns deliver for clients, and that’s what we focus on across our PR, digital PR, digital marketing and social media divisions,” explains Trevor.

“Our people genuinely think in stories (and we don’t just blindly say it) and that’s important as there is so much content out there, that to be seen you have to produce something worthwhile – not just more. Our ‘Eat the Weak’ ethos is all about this – quality over volume of content, and it works.”


If there is someone you would like to add to the list, please email us directly.