- Oana is the co-founder and Chief Commercial and Product Officer at Dexory, leading the company’s product vision and commercial strategy as it brings autonomous robotics and real-time data intelligence into global warehouses.
- Driven by the belief that better data leads to better decisions, Oana is focused on building intelligent, human-centred systems that solve real operational challenges at scale.
- During her career, Oana successfully pivoted Dexory from retail to warehousing during the pandemic, recognising the urgent need for real-time inventory visibility and automation in global supply chains.
Tell Me About Yourself and Your Company
I’m Oana Jinga, Co-Founder and Chief Commercial and Product Officer at Dexory. My background spans both business and the arts, which has shaped my passion for building intelligent, human-centered systems that solve real operational challenges. At Dexory, I lead product vision and commercial strategy, working closely with global partners to bring transformative technology into the logistics sector. I am driven by the belief that better data leads to better decisions, and that innovation should create measurable, real-world impact.
Dexory is a robotics and data intelligence company transforming warehouse operations through autonomous technology and real-time insights. We deploy fully autonomous robots that scan warehouses and create a live digital twin of operations through our platform, DexoryView. By providing accurate, real-time inventory data at scale, we help businesses improve efficiency, reduce errors, and build more resilient supply chains. Our mission is to power the warehouse of the future – autonomous, connected, and intelligently optimised.
What Inspired You To Start Your Business, and What Problem Were You Trying To Solve?
Post-pandemic, we saw a dramatic shift in global supply chains. While retail faced uncertainty, warehouses became the critical backbone of the economy, under intense pressure from e-commerce growth, labor shortages, and rising operational complexity. The market was clearly pulling for better visibility, greater accuracy, and smarter infrastructure. That shift inspired us to move our focus from retail environments into warehouses, where the need for real-time data and automation was urgent and undeniable.
We started Dexory to solve one core problem, the lack of reliable, real-time inventory visibility inside large-scale warehouses. Inventory inaccuracies were costing businesses millions, yet most facilities still relied on manual checks and outdated systems. We believed autonomous robotics combined with live data intelligence could fundamentally change that. By creating a digital twin of warehouse operations, we set out to give companies the clarity and control they need to operate efficiently in a fast-moving, post-pandemic world.
What Has Been Your Biggest Challenge So Far, and How Did You Overcome It?
One of our biggest challenges has been scaling deep technology within a traditionally risk-averse industry. Warehouses are highly operational environments where downtime is not an option, so introducing advanced robotics and AI required more than great technology. It required trust.
We overcame this by focusing on delivering clear, measurable ROI from the start, running strategic pilot programs, and working closely with partners to prove performance in live environments. It was not just about innovation; it was about education, collaboration, and demonstrating consistent value at scale.
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Can You Describe a Pivotal Moment That Significantly Shaped the Direction of Your Business?
A pivotal moment for us came during the pandemic, when the retail sector, our initial focus, slowed dramatically. What could have been the end of our journey forced us to reassess everything. At the same time, we saw warehouses becoming the critical backbone of global supply chains, under unprecedented pressure from e-commerce growth and disruption. Making the decision to pivot from retail to warehousing was not easy. As a founder, changing direction means stepping into the unknown and questioning your original vision. But I had a strong gut feeling and conviction that this was where the real need, and the real opportunit0y, lay.
The market pull was immediate and clear. Demand for real-time visibility, automation, and reliable data inside warehouses was urgent and growing fast. By leaning into that shift, we sharpened our product-market fit, accelerated innovation, and aligned ourselves with an industry that truly needed our technology. What initially felt like a crisis became a defining propulsion moment, and from that point on, we never looked back.
How Do You Define Success?
For your business: Becoming the system of record on which warehouses around the world operate. Not just a technology provider, but a foundational layer, the trusted source of real-time truth that powers daily decision-making. When our platform is fully embedded into the operational heartbeat of a warehouse, enabling teams to run smarter, faster, and with confidence, that is when we know we have created lasting impact.
It also means delivering consistent, measurable value every single day. If warehouse operators rely on our insights as an essential part of their workflow, if we reduce errors, improve efficiency, and strengthen supply chain resilience at scale, then we have achieved something meaningful. It is about becoming indispensable by delivering clarity, intelligence, and reliability where it matters most.
As a founder:
Success for me as a founder is building a highly innovative yet sustainable business, one that pushes technological boundaries while standing on strong, long-term foundations. Innovation alone is not enough; it must translate into real impact, resilience, and enduring value. I want to create a company that not only leads in its field, but does so responsibly, with a clear vision and the discipline to execute at scale.
Equally important is building and empowering a team of bright, curious minds who constantly challenge what is possible. Success is creating an environment where exceptional people can think boldly, debate openly, and raise the standard together. If the company can thrive beyond me, driven by talent, ambition, and a shared mission, that, to me, is true success as a founder.
What Advice Would You Give To Someone Thinking About Launching Their Own Startup?
My advice to anyone thinking about launching their own startup is to follow your gut at every stage of the journey. There will always be noise, opinions from investors, advisors, competitors, and even well-meaning friends. The startup path is unpredictable, and it will test your confidence constantly. But as a founder, you are the one closest to the problem, the vision, and the subtle signals the market is giving you. Your intuition, shaped by that proximity, is one of your most powerful tools.
That does not mean ignoring data or feedback; it means learning to balance them with conviction. There will be moments when the logical choice feels safe, but your instinct tells you otherwise. In my experience, those are often the defining moments. Trusting your gut does not eliminate risk, but it gives you clarity and resilience, and that belief is what carries you through the hardest chapters of building a company.
What’s Next for Your Businesses? Any Exciting Developments We Should Watch Out For?
What’s next for Dexory is our journey toward building a truly adaptive warehouse, one that does not just collect data, but actively responds to it. We are embracing agentic systems to unlock the next level of customer value, where intelligence does not simply report on operations but helps optimize and guide them in real time. This means pushing the boundaries of autonomy, analytics, and decision support to make warehouses more responsive, resilient, and self-improving.
At the same time, we are continuing to expand globally, strengthening our presence in key markets and scaling alongside our customers. A major focus for us is also investing in our team and cultivating a high-performance culture, one that combines ambition with accountability and continuous learning. As we grow, our priority is to build not just advanced technology, but an organisation capable of sustaining innovation at scale.
Founder’s 5 with Oana Jinga
Here’s TechRound’s exclusive Founder’s 5 with Oana Jinga/
Favourite business tool
Slack.
One lesson you learned the hard way?
“It’s not done until it’s done.” While I am a true optimist, something you have to be as a founder or you would never start a business, I never count my chickens until they hatch. I push myself and my teams to see everything through in detail, rather than assuming fate will align simply because it should.
One future trend you’re watching?
It is not really a trend for us, as we have been driving and living it for ten years, but it is great to see that Physical AI is now a hot area of focus.
One quote you live by
“We don’t chase greatness, we build it.” It is our company’s motto and a daily reminder that if you want something, you have to put in the hard work and create it.
One book/podcast you recommend
I enjoy the Founders Podcast by David Senra. I am also a big reader of fantasy, which is a great way to disconnect as a founder, and right now I would recommend The Will of the Many by James Islington.
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