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The healthy instant noodles in a cup brand has secured a total of £6.5M funding across four rounds on investment platform Seedrs
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In their latest funding round, Mr Lee’s has so far attracted 220 investors from its loyal customer base, in addition to receiving significant backing from global food industry investor, Henry Soesanto
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Mr Lee’s has experienced a huge surge in demand since the Covid-19 crisis experiencing a 918% increase in ecommerce revenue and a 924% increase in new users to their website (20 March to 20 April 2020 compared to 17 Feb – 19 March 2020)
Mr Lee’s, the healthy instant noodles in a cup brand, announces hitting its £1.75 million funding target on investment platform Seedrs, to further raise its profile as consumers look for healthy alternatives during lockdown.
This takes Mr Lee’s total investment raised on Seedrs to £6.5M, with their latest campaign continuing into overfunding to allow more customers, fans and investors to join as shareholders in their journey. Hitting their £1.75M investment target less than a week after launching, Mr Lee’s has attracted 220 investors from its loyal customer base. The round has also received significant backing from sophisticated global food industry investor, Henry Soesanto, CEO of Monde Nissin Corporation, an international food company headquartered in Asia (known for acquiring Quorn in 2015).
Other notable investors in Mr Lee’s include Dr Bart Sayle, Former Head of Innovation at Unilever, Chris Fung, Former CEO at Curshh Fitfood and angel support from Nathalie Morrison, CEO at Hay Hill Wealth Management.
Mr Lee’s has experienced a huge surge in demand for their nutritious, cupboard stored products in recent weeks. With revenue increasing by 918% and new users to their website increasing by similar levels. This latest funding will be used to drive their international growth, following its successful launch in the US this month. Additional resources will also be spent on further developing its e-commerce offering as Mr Lee’s fuels their online presence and further develops its full-service hot noodle kiosk vending machines and to launch their new instant Congee rice porridge.
The brainchild of Damien Lee, a seasoned entrepreneur who built his own companies from the ground up across Australia, UK, Singapore, France and other countries. Damien’s addiction to business came to a halt in 2014 when he was diagnosed with stage 4 chest and stomach cancer and given weeks to live. After miraculously beating the disease, Damien followed his firm belief in ‘you are what you eat’ and launched a guilt-free version of his favourite snack – instant noodles.
Using only the finest freeze-dried ingredients, the six diverse flavours of noodles are uniquely crafted from authentic Asian recipes. Certified gluten free, low in sugar and free from artificial preservatives, Mr Lee’s are one of the lowest in calories, saturated fats and salt noodle brands, with vegetarian and vegan friendly flavours available. Securing over 50 industry awards and accolades for food quality, taste and innovation across the world, Mr Lee’s has proved they can provide the same amazing tasting noodles with none of the nasties.
Damien Lee, Founder and CEO of Mr Lee’s Pure Foods says: “We are delighted by the huge support we’ve experienced so far in this funding round. It demonstrates that now, more than ever, there’s a clear demand for convenient, healthy and delicious noodles. We look forward to welcoming our new investors on our journey into our next exciting phase of growth.”
