Meet The Startups Crowdfunding w/c 11.05.2026

This article does not constitute financial advice and is designed for information purposes only.

We’ve now reached the middle of May and a new wave of startups are pitching themselves to the public. This week’s roundup has a distinctly consumer feel.

From a smart money app to a natural food brand ditching palm oil in favour of something better and a popular e-bike brand feature in a cohort built around products that people actually use every day.

It’s a good reminder that not every raise is about deep tech or reaching-for-the-stars science. Sometimes, the most compelling pitches are the ones solving familiar problems in a cleaner, more sustainable way.

So, who are the startups crowdfunding this week? Here they are.

1. Plum

How much are they raising: N/A

Website: www.withplum.com

SEIS/EIS? N/A

About: Plum is a smart money app that uses AI to automate wealth-building habits including saving, investing and growing money in the background without needing constant attention.

The platform analyses spending patterns and automatically sets money aside, while giving users access to savings accounts and investment options that previously would have required a lot more effort or a financial advisor. The company already has a trusted £3.1 billion in customer deposits across the UK and Europe.

Where to invest: Crowdcube

2. Gloucester Rugby

How much are they raising: £300,001

Website: www.gloucesterrugby.co.uk

SEIS/EIS? N/A

About: Gloucester Rugby is one of English rugby’s most storied clubs and now they’re opening the door for fans to become part of the club’s future in a more meaningful way.

With a passionate fanbase that has filled Kingsholm for generations, Gloucester is a club with deep roots and serious ambition. It raises an opportunity for supporters to have a genuine stake in what comes next. In a time when the connection between clubs and their communities matters more than ever, there is definitely something compelling about a rugby club choosing to bring the crowd inside.

Where to invest: Europe Republic

3. Tweedy & Fluff

How much are they raising: N/A

Website: www.tweedyandfluff.com

SEIS/EIS? Yes, EIS

About: Tweedy & Fluff is a character brand built around warmth, comfort and affection – the kind that resonates just as strongly with adults as it does with children.

In a world of loud, fast-moving entertainment brands competing for attention, Tweedy & Fluff has found its audience by going in the complete opposite direction which is slow, cosy and deeply comforting. That cross-generational appeal is rare and hard to manufacture and it’s the kind of emotional connection that translates well beyond a single product.

Where to invest: Crowdcube

4. Pip & Nut

How much are they raising: N/A

Website: www.pipandnut.com

SEIS/EIS? N/A

About: Pip & Nut makes natural nut butters and snacks without palm oil. The brand has built a loyal following on the back of products that taste great while sitting comfortably with your conscience.

In the world of health food, it’s easy to make claims but difficult to back them up. Pip & Nut has done both, earning B-corp certification while building a sold shelf presence and a customer base that continues to come back. Palm oil-free formulations, natural ingredients and a commitment to doing things the right way have given the brand a strong foundation.

Where to invest: Crowdcube

5. Forest

How much are they raising: N/A

Website: www.forest.me

SEIS/EIS? N/A

About: Forest is one of London’s leading e-bike operators and one of the largest dockless e-bike fleets of any single market globally.

London is a demanding environment to operate in because it’s dense, regulated and competitive. The fact that Forest has established itself as a dominant player in the market says something about both the quality of the operation and the scale of the opportunity.

Where to invest: Crowdcube