Most Exciting New Startups In Dubai

Dubai has established itself as a global hub for innovation, attracting ambitious entrepreneurs and groundbreaking startups. And there’s no single reason for this.

In 2025, the city’s startup ecosystem is more dynamic than ever, with emerging companies redefining industries like fintech, sustainability, artificial intelligence, e-commerce and so much more.

From cutting-edge tech solutions to disruptive business models, these startups are driving economic growth and shaping the future of the United Arab Emirates (UAE). With strong government support, access to venture capital and a thriving digital economy, Dubai continues to foster a fertile environment for business success.

We’ve put together a list of 10 of the most exciting new startups in Dubai that you should keep an eye on. From revolutionising financial services to enhancing urban sustainability and pushing the boundaries of AI, these companies are set to make a significant mark on both regional and global markets.

 

Dubai As An Exciting Location For Startups

 

Dubai has rapidly become a global hub for startups, offering an ideal environment for innovation and growth. The city’s strategic location bridges Europe, Asia and Africa, providing access to diverse markets.

Government-backed initiatives like the Dubai Future Foundation and free zones such as Dubai Internet City offer tax incentives, funding opportunities and streamlined business setup processes. The city’s strong infrastructure, investor-friendly policies and access to a highly skilled workforce make it attractive to entrepreneurs.

Additionally, Dubai’s commitment to technology, sustainability and smart city initiatives ensures that startups in fintech, AI, and green energy have a strong foundation for success.

 

10 Exciting New Startups In Dubai 

 

While there are plenty of great new startups popping up across industries in Dubai, here are ten of the most exciting startups that we think are worth keeping tabs on.

 

Zenda 

 

Founded in 2021 by a team of fintech enthusiasts in Dubai, Zenda is a pioneering app that simplifies the payment of school fees for families. It offers flexible pay-now and pay-later options which allows parents to manage educational expenses (which can be a massive burden) conveniently.

The app’s user-friendly interface and integration with various payment methods have contributed to its rapid adoption. In its seed funding round, Zenda secured $9.4 million, reflecting investor confidence in its innovative approach.

By addressing a common pain point for parents, Zenda has positioned itself as a valuable tool in the education sector. Looking ahead, the company aims to expand its services beyond Dubai, potentially transforming school payment systems across the region.

 

 

Omooma

 

Omooma, established in Dubai, is a groundbreaking platform dedicated to maternal health and well-being. It provides expectant and new mothers with access to expert advice, educational resources, and a supportive community.

By leveraging technology, Omooma ensures that women receive timely information tailored to their unique journeys. The platform’s success lies in its culturally sensitive content and its ability to bridge gaps in traditional healthcare systems.

As maternal health gains more attention globally, Omooma is well-positioned to expand its reach, offering invaluable support to mothers across the Middle East and beyond.

 

Huspy

 

Launched in 2020 in Dubai, Huspy is revolutionizing the home-buying experience by streamlining the mortgage process. Founded by a team of real estate and tech professionals, Huspy connects buyers directly with banks, simplifying loan approvals and reducing processing times. The platform has raised $47 million in funding, underscoring its potential to disrupt traditional real estate transactions.

By addressing inefficiencies in the mortgage sector, Huspy has attracted a growing customer base. With plans to enhance its services and expand regionally, the company’s future looks promising.

 

ASKWHO

 

ASKWHO is a Dubai-based social platform designed to foster genuine connections among like-minded individuals. It enables users to discover and join communities based on shared interests, facilitating meaningful interactions both online and offline.

The app’s emphasis on community building has resonated with Dubai’s diverse population, leading to steady growth. By prioritizing user experience and safety, ASKWWHO has cultivated a loyal user base. As social dynamics evolve, the platform is poised to adapt and introduce new features, ensuring it remains relevant in the ever-changing digital landscape.

 

Rizek

 

Founded in 2019, Rizek is the UAE’s first local super app offering over 250 on-demand services at users’ fingertips. From beauty and wellness to cleaning and healthcare, Rizek connects customers with trusted professionals, ensuring convenience and transparency.

The platform’s success stems from its ability to aggregate a wide range of services into a single, user-friendly interface. By addressing everyday needs efficiently, Rizek has become an integral part of many residents’ lives. With plans to expand its service offerings and geographical reach, Rizek aims to solidify its position as a leading super app in the region and seems plausible to expect that it may very well do so.

 

Sterm

 

Sterm is an innovative Dubai-based startup focused on sustainable energy solutions. The company specialises in developing eco-friendly technologies that reduce carbon footprints and promote environmental conservation. By collaborating with local governments and businesses, Sterm has successfully implemented projects that contribute to Dubai’s sustainability goals.

The company’s commitment to green innovation has garnered recognition and support from various stakeholders. As global emphasis on sustainability intensifies, Sterm is well-positioned to lead in providing cutting-edge solutions that address pressing environmental challenges.

 

Verofax

 

Established in Dubai, Verofax is a technology company specialising in AI-powered asset tracking and management solutions. The platform enhances supply chain transparency and efficiency by utilizing blockchain technology. Verofax has secured funding from prominent venture capital firms, including 500 Startups and Dubai Angel Investors, reflecting its strong market potential.

The company’s innovative approach has attracted a diverse clientele seeking to optimise operations. With plans to expand into new markets and industries, Verofax aims to become a global leader in asset management solutions.

 

Emirates HR

 

Emirates HR is a Dubai-based human resources software company offering cloud-based solutions tailored to the Middle East market. The platform streamlines HR processes, including payroll, employee management, and performance tracking.

By addressing region-specific compliance and cultural considerations, Emirates HR has distinguished itself from competitors. The company’s focus on user-friendly interfaces and customizable features has led to widespread adoption among businesses in the UAE.

As organisations are digitising operations more and more, Emirates HR is poised for sustained growth, with plans to introduce new functionalities and expand its regional footprint.

 

Alaan

 

Founded in 2021, Alaan is a fintech company providing smart corporate cards and spend management solutions for businesses in the UAE. The platform enables companies to issue unlimited virtual and physical Visa corporate cards, offering up to 2% cashback and no setup fees.

Alaan’s user-friendly interface and integration with accounting systems have simplified expense management for many organisations. The company’s innovative approach has attracted significant attention, leading to rapid growth. With plans to expand its services across the Middle East, Alaan aims to become the go-to platform for corporate expense management.

 

Wafeq

 

Wafeq is a Dubai-based startup offering comprehensive accounting and financial management software tailored to the needs of small and medium-sized enterprises (SMEs). The platform simplifies invoicing, payroll and tax compliance, which allows businesses to focus on growth.

Wafeq’s success can be attributed to its intuitive design and deep understanding of regional financial regulations, making it particularly valuable for businesses in the UAE and the wider Middle East.

By providing affordable and scalable solutions, Wafeq has gained traction among startups and established companies alike. With plans to expand its offerings and enter new markets, Wafeq is well-positioned to become a leader in business finance solutions in the region.