- The Carpoll app offers passengers a transportation discount, in exchange for completing a survey during the journey. Passengers can choose from providers such as Bolt and Uber, operating in the UK and EU
- Unlike traditional survey methods, Caproll offers organisations real-time data and a direct line with their target audience without the respondent fatigue and survey fraud that traditional market research routes encounter
- Carpoll is disrupting how businesses understand their customers by taking the pain out of surveys and putting the rewards directly into the hands of riders.
Website: www.carpoll.uk
What is Carpoll?
Carpoll is a ResTech startup that offers transportation passengers instant discounts on taxi rides in exchange for completing surveys during their journeys. This offering provides value to multiple stakeholders: passengers enjoy immediate savings on transportation, businesses receive reliable audience data and insights, and mobility providers benefit from increased first-time riders.
Together with CEO & Co-founder Yoad Tzor (left), Co-founder & CTO Moshe Stone (middle) and Co-founder & Chief Scientific Officer Dr. Yossi Hasson (right), the Carpoll team are setting ambitious goals as they plan to enter their Seed Round at a $15 million valuation in the second quarter of 2025.
When asked why he started Carpoll, CEO & Co-founder Yoad Tzor explained, “When I worked in advertising, I was constantly challenged by the lack of reliable data to guide strategies. Co-founder Dr. Yossi Hasson, with his experience in leading large-scale research, saw a similar gap—survey respondents often weren’t fully engaged, compromising data quality.
Carpoll was born from this shared frustration. We wanted to bridge that gap by offering brands access to real-time, authentic consumer insights. And so the idea was born to tap into the backseat of taxis to access an authentic and available respondent.”
Is there a market for Public Opinion Polling and Market Research?
The EU market size for Public Opinion Polling and Market Research exceeds £25 billion, covering services such as full-service consulting, SaaS, and data sampling. These services help companies, brands, governments, and institutions understand their target audiences, enabling them to design the right products and services for commercial success.
Carpoll is disrupting this space with its innovative approach to research and respondent experience. By providing anti-fraud and fatigue-free data, Carpoll saves businesses time and money, providing a more accurate understanding of their clientele.
The potential is vast, with major mobility providers like Uber and Bolt already partnering with Carpoll, along with market research companies across the US and EMEA.
How is Carpoll’s offering different from traditional market research?
Carpoll stands apart from traditional market research methods by engaging a broader audience of taxi passengers, specifically targeting demographics that are often underrepresented in conventional surveys.
A critical challenge faced by traditional market research is survey fraud, where non-legitimate bots or automated systems skew results. Carpoll addresses this issue by offering surveys exclusively to verified taxi passengers, ensuring that the data collected comes from users who are genuinely engaged in the experience.
Moreover, traditional surveys often suffer from respondent fatigue, leading participants to mindlessly click through questions without giving them due consideration. Carpoll’s system is designed to prevent this behaviour from being rewarded. By providing immediate transportation discounts in exchange for thoughtful feedback, Carpoll incentivises genuine participation, resulting in more accurate and reliable data.
What truly makes Carpoll’s approach unique is its timing. Surveys are completed while passengers are in transit, offering a moment when they face fewer distractions and are more receptive to engaging with content. This allows Carpoll to capture valuable insights when respondents are free from the usual interruptions of daily life.
Download the app:
