Startup Profile: CityStack

CityStack Coasters
  • CityStack is a London-based startup.
  • It is a pack of ten money-saving coasters that provide discounts in ten selected independent London pubs.
  • CityStack was co-founded by Alison Boutoille and Joshua Barbour.


About CityStack


CityStack was launched as part of a project to promote London independent pubs that have been hit quite strongly by the COVID-19 crisis: CityStack is a collection that allows to discover and support a selection of independent pubs whilst saving money. In a nutshell, this unique collection pack offers ten money-saving coasters, each giving £10 off a £20 spend at one of the ten independent London pubs that are part of the collection: it’s a total of £100 worth of food & drinks offered per pack.

Great pubs are willing to offer exclusive discounts with CityStack because it drives people to visit and discover them. You save money and the pubs gain new customers, it’s a win-win!


CityStack Logo

How does it work?


CityStack not only offers a great selection of 10 outstanding pubs, each pack provides a fun experience too, including a map and a guide to help explore various London boroughs and discover some of London’s best pubs.

1. Get a pack as a gift for your friends, family (or keep it for yourself!).

2. Use the map and guide to pick one of the pubs.

3. Go to the pub, order anything you would like.

4. When it is time to pay, give the coaster to the bartender to receive £10 discount on your bill.


About CityStack’s independent pubs


While big chains may be well equipped to weather the current economic situation, it’s much harder for small and local pubs to keep their business afloat. It is imperative that we keep supporting the independent businesses that make London tick.

Using our advanced ranking model and visiting scores of venues, we have hand-picked some of the very best pubs with meticulous care. We have created a selection of outstanding independent public houses across London. All have something particularly special to offer: craft beers, a hidden garden, an incredible menu or unique design. Whether you want to grab a seasonal brew or try genuine local ale, our customers know that when visiting a CityStack pub, they won’t be disappointed.


CityStack Coasters 2


Why Londoners love CityStack


1. Step out of your comfort zone and discover London pubs

Get a round in at one of our carefully selected premium gems sprinkled across very different boroughs, from Kentish Town to Pimlico. It’s a great way to discover new places across Zones 1 and 2!

2. Our promise? Reconnect pubs with people!

Gathering is a core value for us, a need, and so is bringing people back to pubs. As we find freedom again, the urge to create more opportunities for people to meet has become vital.