Startup Profile: Shop LIT Live

  • Shop LIT Live provides turnkey livestream technology that combines video content with instant shoppability
  • It’s pushing the next retail frontier by enabling brands to provide truly personalized shopping experiences at scale
  • The company was founded in 2020 by Toby Zhang and is based in San Francisc


About Shop LIT Live


Online shopping meets live brand engagement. At Shop LIT Live, we’re driving solutions to bridge the gap between offline and online shopping and provide the best experience for consumers. Our technology enables brands to tell their stories through authentic content and connect with customers in a deeper and more meaningful way. Our team is pushing the boundaries of innovation for interactive, real-time shopping and using technology to help brands build their fanbase and strengthen their communities.


Shop LIT Live


How Does Shop LIT Live help brands?


Shop LIT Live’s technology helps to shorten the customer journey through the sales funnel with adaptable livestreams designed to drive engagement and increase conversion. Since it launched in September 2020, Shop LIT Live has hosted livestream shopping experiences for brands such as Blinc Inc, Sunday Citizen, Navy Hair Care, Joanna Vargas, Covey, Blume, Not Pot and more. Brands are able to connect directly and organically with customers, boasting over 50% engagement on average. Through the live shopping events, brands have been able to achieve 10-15% sales conversion compared to 1-2% conversion from traditional e-commerce.


The solutions are white-labeled and businesses can customize the livestream experience to align with and amplify their brand image. The technology is easy to use, with no complicated integrations, and can be accessed by shoppers across both mobile and desktop. Brands and hosts can interact with customers via live chat and drive audience participation with co-streaming. Customers can easily review product details, add to cart, and check out without leaving the livestream experience. Shop LIT live also provides transaction data and livestream analytics to help brands improve and achieve even better results.


Shop LIT Live in 2022


In 2022, Shop LIT Live announced the launch of its native e-commerce integration solution. Brands and retailers of all sizes now have the ability to directly host livestream shopping experiences on their websites. By providing this new live content, this solution helps brands to drive more customers to their websites and better engage the existing website traffic. The technology also provides customers with a completely new way to shop for their favorite brands that is interactive and more informative than browsing a standard e-commerce web page.

Shop LIT Live combines the best of both online and offline shopping experiences, truly transforming online shopping for customers everywhere.


Shop LIT Live Phone