This article does not constitute financial advice and is designed for information purposes only.
As we near the end of June, this week’s roundup is a reminder that the best startup ideas don’t always come from the newest technology. Sometimes, it’s a long-standing frustration that has finally been solved – like free international delivery on books, something that is much-needed.
Sometimes it’s novel hardware, like a screenless wearable that does physiological monitoring without needing you to constantly look at your wrist.
So, who are the startups crowdfunding this week? Here they are.
1. Farm Girl
How much are they raising: £350,000
Website: www.farmgirl.co.uk
SEIS/EIS? Yes, EIS
About: Farm Girl, the café brand that grew from a single West London site into a genuine phenomenon is taking the next big step with a landmark Mayfair location opening in 2026.
What began as a neighbourhood favourite has built the kind of loyal following that most hospitality brands can only dream of, driven by a distinctive aesthetic, a health-conscious menu and an Instagram-ready charm that turned customers into advocates. The move into one of London’s most prestigious postcodes is a statement of intent.
Where to invest: Europe Republic
2. Lireka
How much are they raising: N/A
Website: www.lireka.com
SEIS/EIS? N/A
About: Lireka is the first online bookstore to offer free international delivery, removing the single biggest barrier between readers around the world and the books they want.
When ordering a book from overseas, the book itself might be affordable, but the shipping costs often aren’t. For readers outside the major English-language markets, the choice can be both limited and expensive. Lireka’s proposition is to take the cost out of the equation entirely and make culture genuinely accessible to everyone.
Where to invest: Crowdcube
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3. WHOOP
How much are they raising: Pre-IPO Secondary
Website: www.whoop.com
SEIS/EIS? N/A
About: WHOOP offers a screenless wearable and subscription platform for continuous, 24/7 physiological monitoring without the distraction of having a screen on your wrist.
Where most wearables compete on notifications and features, WHOOP goes in the opposite direction – no display at all, just deep, continuous data on sleep, recovery, strain and clinical-grade health markers. The device itself comes with a membership and users pay a subscription for the insights.
Where to invest: Crowdcube
4. Zapier
How much are they raising: Pre-IPO Secondary
Website: www.zapier.com
SEIS/EIS? N/A
About: Zapier is a recognised name in the iPaaS (Integration Platform as a Service) market, using no-code, AI-powered automation to connect the thousands of apps businesses rely on into seamless workflows.
Most people lose hours every week to repetitive, manual tasks that move information from one tool to another. Zapier automates that process, letting users build “Zaps” that connect their apps and handle the busywork without a single line of code.
Where to invest: Crowdcube
5. IYU
How much are they raising: N/A
Website: www.iyu.plus
SEIS/EIS? N/A
About: IYU is an ACPR-authorised fintech building a lasting financial bridge between diaspora communities in Europe and banks across the Global South.
The financial infrastructure connecting the two has remained clunky, expensive and transactional. Rather than just moving money home, IYU creates an ongoing financial link with the regulatory backing of the Banque de France’s ACPR to underpin it.
Where to invest: Crowdcube
